{"id":102504,"date":"2020-11-23T08:00:37","date_gmt":"2020-11-23T00:00:37","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=102504"},"modified":"2020-11-25T15:32:41","modified_gmt":"2020-11-25T07:32:41","slug":"avons-watch-me-now-campaign-marks-its-new-chapter-to-empower-womens-lives","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/avons-watch-me-now-campaign-marks-its-new-chapter-to-empower-womens-lives\/","title":{"rendered":"Avon&#8217;s &#8216;Watch Me Now&#8217; Campaign Marks Its New Chapter to Empower Women&#8217;s Lives"},"content":{"rendered":"<p>In conjunction with Avon&#8217;s <span style=\"font-weight: 400;\">135<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> anniversary, \u00a0this global beauty conglemerate has launched a new brand campaign, <strong>\u2018<\/strong><strong>Watch Me Now<\/strong><strong>\u2019<\/strong>\u00a0to mark its new chapter as an innovative, bold and inclusive beauty brand that aims to empower women for better lives.<\/span><\/p>\n<blockquote><p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-102506 alignleft\" src=\"http:\/\/media.pamper.my\/2020\/11\/Tan-Mei-Yen-Malaysias-GM-249x300.jpg\" alt=\"\" width=\"249\" height=\"300\" srcset=\"https:\/\/media.pamper.my\/2020\/11\/Tan-Mei-Yen-Malaysias-GM-249x300.jpg 249w, https:\/\/media.pamper.my\/2020\/11\/Tan-Mei-Yen-Malaysias-GM-124x150.jpg 124w, https:\/\/media.pamper.my\/2020\/11\/Tan-Mei-Yen-Malaysias-GM-348x420.jpg 348w, https:\/\/media.pamper.my\/2020\/11\/Tan-Mei-Yen-Malaysias-GM.jpg 684w\" sizes=\"(max-width: 249px) 100vw, 249px\" \/>&#8220;With a rich heritage spanning more than 40 years in Malaysia, Avon is a brand people know and love. Today, we have much more to offer as we embark on a new chapter in our history to innovate and modernize the brand, and to harness the power of beauty to transform lives for the better,&#8221; said\u00a0Tan Mei Yen, General Manager of Avon Cosmetics (Malaysia) Sdn Bhd<\/p><\/blockquote>\n<p>The <strong>\u2018<\/strong><strong>Watch Me Now<\/strong><strong>\u2019<\/strong>\u00a0campaign is a nod to Avon\u2019s heritage\u00a0as a purpose-driven company \u2013 using the power of beauty to create opportunities for people to earn on their own terms, and support causes including domestic abuse and breast cancer for more than a century. It celebrates the success of the underdog and highlights the unexpected and underestimated aspects of the Avon brand, its people, activism, and products &#8211; for which Avon has been granted more than 750 patents and 300 awards.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-102507\" src=\"http:\/\/media.pamper.my\/2020\/11\/AVON_Primary_Logo_PRIMARY_GRADIENT_RGB.jpg\" alt=\"\" width=\"1024\" height=\"227\" srcset=\"https:\/\/media.pamper.my\/2020\/11\/AVON_Primary_Logo_PRIMARY_GRADIENT_RGB.jpg 1024w, https:\/\/media.pamper.my\/2020\/11\/AVON_Primary_Logo_PRIMARY_GRADIENT_RGB-150x33.jpg 150w, https:\/\/media.pamper.my\/2020\/11\/AVON_Primary_Logo_PRIMARY_GRADIENT_RGB-300x67.jpg 300w, https:\/\/media.pamper.my\/2020\/11\/AVON_Primary_Logo_PRIMARY_GRADIENT_RGB-768x170.jpg 768w, https:\/\/media.pamper.my\/2020\/11\/AVON_Primary_Logo_PRIMARY_GRADIENT_RGB-696x154.jpg 696w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p><strong>\u2018<\/strong><span style=\"font-weight: 400;\"><strong>Watch Me Now\u2019<\/strong>\u00a0campaign&#8217;s initiatives\u00a0<\/span><span style=\"font-weight: 400;\">include a brand revamp of Avon logo, the first in decades, as well as a bolder more confident tone of voice that is more relevant for the brand\u2019s millions of beauty advisors and customers today. The new Avon logo was designed with respect to the curves of the original 1930s Avon logo, with the new colour gradient based on the curves of a woman\u2019s face.\u00a0<\/span><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/iGxhoi8qPFI?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p><span style=\"font-weight: 400;\">With five million Representatives in more than 50 markets globally, Avon has been accelerating its innovation and business transformation over the past 12 months \u2013 through increased digital tools and support for Representatives, as well as new patent-led products. Their latest innovation, Protinol&#x2122;<\/span><span style=\"font-weight: 400;\">\u00a0helps to restore seven years of collagen loss in seven days and will be made available in Malaysia next year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Malaysia, Avon has already seen an exponential increase in digital customer transactions and with its strong network of Representatives today who are equipped with digital tools, training support and opportunities to earn, this is a testament of how the brand is well and truly relevant in the lives of women.\u00a0<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CE8HsMUAY4x\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CE8HsMUAY4x\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Avon Malaysia (@avonmy)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">The Company also continues to give back to the community by supporting causes of vital importance to women such as the Avon Breast Cancer Promise that educates women about the disease, as well as strive towards raising awareness and influence positive long-term change to end Gender-Based Violence.\u00a0<\/span><\/p>\n<p><strong>\u2018Watch Me Now<\/strong><span style=\"font-weight: 400;\"><strong>\u2019<\/strong> has rolled out globally across all of Avon\u2019s consumer touchpoints from September 2020.\u00a0<\/span><span style=\"font-weight: 400;\">Learn more about Avon at <\/span><a href=\"http:\/\/www.avonworldwide.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">www.avonworldwide.com<\/span><\/a> <span style=\"font-weight: 400;\">and Avon\u2019s products at <\/span><a href=\"https:\/\/shop.avon.my\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/shop.avon.my\/<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/kiehls-first-virtual-world-made-better-campaign-pledges-for-a-future-made-better\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kiehl\u2019s First Virtual World Made Better Campaign Pledges for a Future Made Better<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In conjunction with Avon&#8217;s 135th anniversary, \u00a0this global beauty conglemerate has launched a new brand campaign, \u2018Watch Me Now\u2019\u00a0to mark its new chapter as an innovative, bold and inclusive beauty brand that aims to empower women for better lives. &#8220;With a rich heritage spanning more than 40 years in Malaysia, Avon is a brand people [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":102505,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,2699],"tags":[19615,3975,5749,19614,11897],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avon&#039;s &#039;Watch Me Now&#039; Campaign Marks 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