{"id":101983,"date":"2020-10-27T22:00:53","date_gmt":"2020-10-27T14:00:53","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=101983"},"modified":"2020-10-27T22:03:20","modified_gmt":"2020-10-27T14:03:20","slug":"asics-and-kiko-kostadinov-announce-multi-season-partnership","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/health\/fitness-sports\/asics-and-kiko-kostadinov-announce-multi-season-partnership\/","title":{"rendered":"ASICS and Kiko Kostadinov Announce Multi-Season Partnership"},"content":{"rendered":"<p>Japanese sportswear brand <strong>ASICS<\/strong> has recently announced its multi-season partnership with <span lang=\"EN-GB\"><strong>Kiko Kostadinov<\/strong>, London-based\u00a0menswear designer brand. Kiko Kostadinov, who&#8217;s also the first designer brand who collaborated with ASICS for the release of the <strong>GEL-BURZ 1<\/strong> in the spring of 2018, will be\u00a0<\/span>working in tandem with ASICS designers, advising and curating on a new line within ASICS Sportstyle \u2013 with his first release, the <strong>UB1-S GEL-KAYANO&#x2122; 14<\/strong> (see below), launching this November.<\/p>\n<div id='gallery-1' class='gallery galleryid-101983 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/asics-and-kiko-kostadinov-announce-multi-season-partnership\/attachment\/1202a127_021_sb_fl\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"162\" src=\"https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_FL-300x162.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_FL-300x162.png 300w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_FL-150x81.png 150w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_FL-768x414.png 768w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_FL.png 1024w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_FL-696x375.png 696w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_FL-779x420.png 779w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/asics-and-kiko-kostadinov-announce-multi-season-partnership\/attachment\/1201a189_020_sb_fl\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"151\" src=\"https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_FL-300x151.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_FL-300x151.png 300w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_FL-150x76.png 150w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_FL-768x388.png 768w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_FL.png 1024w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_FL-696x351.png 696w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_FL-832x420.png 832w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/asics-and-kiko-kostadinov-announce-multi-season-partnership\/attachment\/1202a127_021_sr_rt\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"168\" src=\"https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SR_RT-300x168.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SR_RT-300x168.png 300w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SR_RT-150x84.png 150w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SR_RT-768x431.png 768w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SR_RT.png 1024w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SR_RT-696x390.png 696w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SR_RT-749x420.png 749w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/asics-and-kiko-kostadinov-announce-multi-season-partnership\/attachment\/1201a189_020_sr_rt\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"151\" src=\"https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SR_RT-300x151.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SR_RT-300x151.png 300w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SR_RT-150x76.png 150w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SR_RT-768x388.png 768w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SR_RT.png 1024w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SR_RT-696x351.png 696w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SR_RT-832x420.png 832w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/asics-and-kiko-kostadinov-announce-multi-season-partnership\/attachment\/1202a127_021_sb_bt\/'><img loading=\"lazy\" decoding=\"async\" width=\"269\" height=\"300\" src=\"https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_BT-269x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_BT-269x300.png 269w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_BT-134x150.png 134w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_BT-768x857.png 768w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_BT.png 918w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_BT-696x776.png 696w, https:\/\/media.pamper.my\/2020\/10\/1202A127_021_SB_BT-377x420.png 377w\" sizes=\"(max-width: 269px) 100vw, 269px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/health\/fitness-sports\/asics-and-kiko-kostadinov-announce-multi-season-partnership\/attachment\/1201a189_020_sb_bt\/'><img loading=\"lazy\" decoding=\"async\" width=\"259\" height=\"300\" src=\"https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_BT-259x300.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_BT-259x300.png 259w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_BT-129x150.png 129w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_BT-768x890.png 768w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_BT.png 884w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_BT-696x806.png 696w, https:\/\/media.pamper.my\/2020\/10\/1201A189_020_SB_BT-363x420.png 363w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span lang=\"EN-GB\">The initial collaboration between ASICS and Kiko Kostadinov has so far birthed ten models,\u00a0<\/span>where each silhouette has added their own visual identity and language to the collection, whilst utilising ASICS state-of-the-art technologies i.e. FLYTEFOAM&#x2122; and GUIDANCE LINE&#x2122; blurring the lines between performance-wear and fashion.<\/p>\n<p>The newly announced multi-season partnership will see the Kiko Kostadinov design team advising ASICS for the coming multiple seasons, on the development of the new silhouettes and on explorations of materiality and colour, building on the already existing qualities offered within the ASICS Sportstyle umbrella. The product will no longer be co-branded, but rather will use a distinct signifier symbolising the new initiative. The development is a testament to Kiko Kostadinov\u2019s importance to ASICS, which has seen the design team\u2019s vision inform and inspire other elements of the wider ASICS collections.<\/p>\n<p>This new chapter is a watershed moment for ASICS and in turn, signals their expansion into a fashion-forward landscape. By evolving the relationship from a collaboration into something more symbiotic, the Kostadinov universe will merge with the DNA of ASICS Sportstyle &#8211; conceiving new styles and ideas that honour the heritage, values and innovation of ASICS, operating at the intersect of style and performance wear.<\/p>\n<p>Let&#8217;s stay tuned for the first release within this initiative, the <strong>UB1-S GEL-KAYANO&#x2122; 14<\/strong>, which will be launching in November 2020. This model is a cornerstone of ASICS technological development, has seen a strong, continued popularity over the years and is the perfect silhouette to signify the new direction of Sportstyle.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/the-all-new-asics-sportstyle-gel-miqrum-is-engineered-for-everyday-wear\/\" target=\"_blank\" rel=\"noopener noreferrer\">The All-New ASICS Sportstyle GEL-MIQRUM is Engineered for Everyday Wear<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese sportswear brand ASICS has recently announced its multi-season partnership with Kiko Kostadinov, London-based\u00a0menswear designer brand. Kiko Kostadinov, who&#8217;s also the first designer brand who collaborated with ASICS for the release of the GEL-BURZ 1 in the spring of 2018, will be\u00a0working in tandem with ASICS designers, advising and curating on a new line within [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":101985,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,33,2701],"tags":[11993,19453,19455,19457,19456,19452,19454],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASICS and Kiko Kostadinov Announce Multi-Season Partnership | Pamper.My<\/title>\n<meta name=\"description\" content=\"Let\u2019s stay tuned for the first release within this initiative, the UB1-S GEL-KAYANO\u2122 14, which will be 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