{"id":101377,"date":"2020-10-05T08:00:53","date_gmt":"2020-10-05T00:00:53","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=101377"},"modified":"2020-10-05T08:46:13","modified_gmt":"2020-10-05T00:46:13","slug":"guardian-launches-new-concept-store-in-conjunction-with-its-53rd-anniversary","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/guardian-launches-new-concept-store-in-conjunction-with-its-53rd-anniversary\/","title":{"rendered":"Guardian Launches New Concept Store In Conjunction With Its 53rd\u00a0Anniversary"},"content":{"rendered":"<p>In conjunction with Guardian Malaysia\u2019s 53<sup>rd\u00a0<\/sup>Anniversary, <span lang=\"EN-MY\">the leading pharmacy, health and beauty retail chain gave its\u00a0<\/span>flagship store at Suria KLCC an invigorating makeover to reinforce its position as the number one pharmacy, health and beauty destination in the city.<\/p>\n<figure id=\"attachment_101382\" aria-describedby=\"caption-attachment-101382\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-101382 size-full\" src=\"http:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting.jpg 1280w, https:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting-150x100.jpg 150w, https:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting-300x200.jpg 300w, https:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting-768x512.jpg 768w, https:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting-1024x682.jpg 1024w, https:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting-696x464.jpg 696w, https:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting-1068x712.jpg 1068w, https:\/\/media.pamper.my\/2020\/10\/Guardians-new-concept-store-at-KLCC-is-vibrant-and-inviting-630x420.jpg 630w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-101382\" class=\"wp-caption-text\">Guardian&#8217;s new concept store at KLCC is vibrant and inviting<\/figcaption><\/figure>\n<p>Taking into consideration of their customers&#8217; feedback, the new concept store is vibrant and inviting, and\u00a0the product offerings have been carefully curated to meet their customers shopping needs.<\/p>\n<figure id=\"attachment_101381\" aria-describedby=\"caption-attachment-101381\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-101381 size-full\" src=\"http:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team.jpg 1280w, https:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team-150x100.jpg 150w, https:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team-300x200.jpg 300w, https:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team-768x512.jpg 768w, https:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team-1024x682.jpg 1024w, https:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team-696x464.jpg 696w, https:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team-1068x712.jpg 1068w, https:\/\/media.pamper.my\/2020\/10\/Ribbon-cutting-by-Soren-Lauridsen-centre-CEO-SEA-Guardian-Health-and-Beauty-with-senior-management-team-630x420.jpg 630w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-101381\" class=\"wp-caption-text\">Ribbon cutting by Soren Lauridsen (centre) CEO SEA Guardian Health and Beauty with senior management team<\/figcaption><\/figure>\n<p>\u201cThe Guardian Suria KLCC store is very special for many reasons as it has been Guardian Malaysia\u2019s flagship store serving millions of shoppers since 1998.\u00a0 It has grown into our number ONE store in sales and is the biggest trading store in our chain and sets the standards for Guardian stores throughout the country,\u201d said\u00a0Soren Lauridsen, Chief Executive Officer of Guardian South East Asia, during the launch.<\/p>\n<p>\u201cOur ultimate objective is to create practices which are the finest in the retailing industry; connecting our customers to products and helping themchoose the right products with the best value, whether they are pharmacy, health or beauty items,\u201d he added.<\/p>\n<figure id=\"attachment_101379\" aria-describedby=\"caption-attachment-101379\" style=\"width: 1280px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-101379\" src=\"http:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store.jpg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store.jpg 1280w, https:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store-150x100.jpg 150w, https:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store-300x200.jpg 300w, https:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store-768x512.jpg 768w, https:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store-1024x682.jpg 1024w, https:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store-696x464.jpg 696w, https:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store-1068x712.jpg 1068w, https:\/\/media.pamper.my\/2020\/10\/The-Guardian-new-concept-store-at-KLCC-reflect-what-the-customers-seek-in-a-store-630x420.jpg 630w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><figcaption id=\"caption-attachment-101379\" class=\"wp-caption-text\">The Guardian new concept store at KLCC reflect what the customers seek in a store<\/figcaption><\/figure>\n<p>All the finishes and fixtures of the new concept store have been redesigned to improve visibility of products and to make shopping more comfortable with dedicated corner to delight customers.\u00a0Among them are:<\/p>\n<ul>\n<li>Eucerin\u2019s skin-age scan technology called the DermaAnalyser that helps customers understand their own skin better;<\/li>\n<li>A Maybelline Store \u2013 installed with an Augmented Reality Filter that features virtual makeovers and online makeup tools to help customers find the best makeup products;<\/li>\n<li>Dedicated sections for Korean and Japanese skin care, cosmetics and hair care;<\/li>\n<li>A Kundal Wall \u2013 that displays Korea\u2019s top hair-care brand that is available only in Guardian;<\/li>\n<li>Pharmacy services available 7 days a week at this store to provide dedicated attention to customers \u2013 especially for prescription fulfillments, health checks and consultation;<\/li>\n<li>Expanded Health Care section to include special bays for diabetic products, educating customers on dietary plans as well as prevention tips;<\/li>\n<li>Guardian\u2019s diverse range of Own Brand products that offer quality and value for money will also feature prominently.<\/li>\n<\/ul>\n<p>To celebrate the launch and its 53<sup>rd\u00a0<\/sup>Anniversary, Guardian Malaysia will launch a nationwide <strong>Fit &amp; Fab Anniversary Celebration\u00a0<\/strong>contest. Customers who take part in the <strong>#GuardianFITnFAB<\/strong> Challenge on TikTok which will run from 16 October to 15 November 2020 can stand a chance to win fabulous prizes, include an iPhone 11 Pro Max for the Top winner, a Dyson Supersonic Hair Dryer for the Most Creative video, a SONY PlayStation 4 for the Cutest video and 8 consolation prizes of RM500 Guardian cash vouchers each.<\/p>\n<p>In addition, every 1<sup>st\u00a0<\/sup>customer who spends a minimum of RM53 at selected stores and selected periods, will receive a Guardian Anniversary Gift Box worth more than RM153.\u00a0 The boxes contain delightful surprises from participating sponsors, BioEssence, L\u2019oreal, Maybelline, Pantene, Sunsilk, Canmake and Catrice.\u00a0Check out <a href=\"https:\/\/www.facebook.com\/Guardianmy\/\" target=\"_blank\" rel=\"noopener noreferrer\">Guardian Malaysia\u2019s Facebook<\/a> for more details.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/home-grown-personal-care-brand-summerie-launches-an-affordable-range-of-natural-bath-and-hair-care-exclusively-at-guardian-malaysia\/\" target=\"_blank\" rel=\"noopener noreferrer\">Home-grown Personal Care Brand Summerie Launches An Affordable Range of Natural Bath and Hair Care &#8211; Exclusively at Guardian Malaysia<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In conjunction with Guardian Malaysia\u2019s 53rd\u00a0Anniversary, the leading pharmacy, health and beauty retail chain gave its\u00a0flagship store at Suria KLCC an invigorating makeover to reinforce its position as the number one pharmacy, health and beauty destination in the city. Taking into consideration of their customers&#8217; feedback, the new concept store is vibrant and inviting, and\u00a0the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":101378,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,423,18,2699],"tags":[19262,19259,19261,6227,19260,4317],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guardian Launches New Concept Store In Conjunction With Its 53rd\u00a0Anniversary | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/guardian-launches-new-concept-store-in-conjunction-with-its-53rd-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guardian Launches New Concept Store In Conjunction With Its 53rd\u00a0Anniversary | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"In conjunction with Guardian Malaysia\u2019s 53rd\u00a0Anniversary, the leading pharmacy, health and beauty retail chain gave its\u00a0flagship store at Suria KLCC an invigorating makeover to reinforce its position as the number one pharmacy, health and beauty destination in the city. 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