{"id":100638,"date":"2020-09-08T08:30:06","date_gmt":"2020-09-08T00:30:06","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=100638"},"modified":"2020-09-08T09:34:48","modified_gmt":"2020-09-08T01:34:48","slug":"cartier-launches-the-new-pasha-watch-through-a-campaign-featuring-5-exceptional-talents","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/cartier-launches-the-new-pasha-watch-through-a-campaign-featuring-5-exceptional-talents\/","title":{"rendered":"Cartier Launches the New Pasha Watch Through a Campaign Featuring 5 Exceptional Talents"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>For the launch of its new Pasha watch, Cartier unveils a new campaign highlighting a community of unique personalities who are changing the codes of success by forging exceptional and diverse paths of creativity.<\/p>\n<p>The multimedia campaign fronted by five extraordinary talents, <em>Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang<\/em>, to be disseminated across the world, marks the celebration of the launch of the new <strong>Pasha watch, a cult watch marked by its distinctive codes and\u00a0extraordinary design<\/strong>.<\/p>\n<\/div>\n<\/div>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-100640\" src=\"http:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi...-1024x1024.jpg\" alt=\"\" width=\"696\" height=\"696\" srcset=\"https:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi...-1024x1024.jpg 1024w, https:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi...-150x150.jpg 150w, https:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi...-300x300.jpg 300w, https:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi...-768x768.jpg 768w, https:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi...-696x696.jpg 696w, https:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi...-1068x1068.jpg 1068w, https:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi...-420x420.jpg 420w, https:\/\/media.pamper.my\/2020\/09\/2-Pasha-de-Cartier-Rami-Malek-Willow-Smith-Troye-Sivan-Maisie-Willi....jpg 1080w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/p>\n<p>Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success that is evident in its extroverted design, and graphic singularity. As edgy as ever, the new Pasha remains unique, yet in tune with new generations of creators, who owe their success to their differences, creativity, and multidisciplinary talents.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><a href=\"http:\/\/media.pamper.my\/2020\/09\/14_WJPA0013_WSPA0013_WGPA0007_WSPA0009_Cartier_PASHA_Photofamille.tif\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-100641\" src=\"http:\/\/media.pamper.my\/2020\/09\/14_WJPA0013_WSPA0013_WGPA0007_WSPA0009_Cartier_PASHA_Photofamille.tif\" alt=\"\" \/><\/a><\/p>\n<p>Cartier\u2019s new campaign recalls the unique ability of these creators to transcend preconceived ideas and forge new, exceptional paths towards achievement. The Maison entrusted the articulation of this vision to New York fashion photographer Craig Mc Dean, with images centered around the new Pasha ambassadors Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/9GDjBV4v5sY?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 2\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Beginning on September 4, the campaign will feature billboards in capitals of the world, as well as print advertising in major newspapers and fashion and lifestyle magazines. Furthermore, Cartier is unveiling a movie featuring these 5 exceptional talents who reveal a glimpse into their world inhabited by creativity, assertiveness and versatility, as well as 5 short movies, each dedicated to one of the talents.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Viewers will be able to see and explore the movies through the Maison\u2019s website <a href=\"http:\/\/www.cartier.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.cartier.com<\/a> as well its social media platforms.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/cartier-womens-initiative-2021-is-now-open-for-applications\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cartier Women\u2019s Initiative 2021 is Now Open for Applications<\/a><\/strong><img decoding=\"async\" src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAI8AAAAOCAYAAAAWj0\/uAAAAAXNSR0IArs4c6QAAAAlwSFlzAAALUQAAC1EBgEUa+AAAAGJJREFUWAnt0jEVgDAUBMEExZhBGIo+WMjWc\/01+2bPzL1MgfMC7\/7xzPnPQ4H1XCIoUAvAU8v5LXggyAXgyekc4WEgF4Anp3OEh4FcAJ6czhEeBnIBeHI6R3gYyAXgyekcP2TOCOrjH82OAAAAAElFTkSuQmCC\" alt=\"page2image9960\" width=\"142.580000\" height=\"13.440000\" \/><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>For the launch of its new Pasha watch, Cartier unveils a new campaign highlighting a community of unique personalities who are changing the codes of success by forging exceptional and diverse paths of creativity. The multimedia campaign fronted by five extraordinary talents, Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, to be [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":100639,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cartier Launches the New Pasha Watch Through a Campaign Featuring 5 Exceptional Talents | Pamper.My<\/title>\n<meta name=\"description\" content=\"The multimedia campaign fronted by five extraordinary talents, Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang, to be disseminated across the world, marks the celebration of the launch of the new Pasha 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