This year, Royal Selangor and Breast Cancer Welfare Association Malaysia (BCWA) take their efforts to the frontlines of the fight against breast cancer by calling women to undergo mammograms and breast ultrasounds to protect themselves against this disease.

In line with BCWA’s efforts to promote early detection of breast cancer to the public, Royal Selangor has pledged to donate RM20 to BCWA for every person who undergoes a mammogram or breast ultrasound at Tropicana Medical Centre or Pantai Hospital Kuala Lumpur from October 1 – November 30, 2016.

In addition to the donation drive, Royal Selangor will continue to pledge a portion of the proceeds from its limited edition Pink collection to BCWA. The collection’s signature look features a glossy pink tinted pewter surface accented with an assortment of brilliant crystals from SWAROVSKI® ELEMENTS and is available at all Royal Selangor retail stores and online at royalselangor.com.

Read also: Conrad Macao Supports Breast Cancer Awareness with a “PINK Inspired” Campaign