In the spirit of self-improvement, spiritual development, and community, TikTok introduced its festive campaign with the hashtags #InspirasiRamadan and #InspirasiRaya to encourage the community to inspire each other through tips and tricks during the fasting month and document their Raya moments respectively.
From today to 14th April, users can draw inspiration from top creators such as Khairul Aming, Boss James, Ryan Bakery, and Zarul Hafiz as they challenge each other to share the best tips and tricks on topics such as food, beauty, health, fitness, art, music, and entertainment to navigate the Ramadan period and Raya preparations through the hashtag #InspirasiRamadan.
Users can also join this movement by challenging the creators by sharing Ramadan hacks that work best for them. To further encourage participation, TikTok will be selecting 30 inspiring winners who shared their video with the hashtag #InspirasiRamadan to win exclusive TikTok merchandise. With a curation of community-driven tips, TikTok hopes to bring the community together and create a fun and inspiring atmosphere during this meaningful time.
As users embark on their journey to Balik Kampung from 15th April to 7th May 2023, TikTok seeks to digitalize the journey and rally communities from each state to participate in completing simple tasks to unlock their hometowns on the TikTok map.
By posting a video, checking in, sharing a page, following selected TikTok accounts, or inviting new users to join the campaign, users can earn points that can be used to light up the state and unlock prize pools, which includes Mydin vouchers for the community within the location. The most active and dedicated participants will also be rewarded with a chance to walk away with special prizes at the end of the campaign.
As part of TikTok’s mission to inspire creativity and bring joy, TikTok is also introducing an Effect House Mission to encourage users to unleash their creativity in designing Ramadan and Raya filters and effects. Users who complete the mission can even stand a chance to win prizes worth USD500.
During this festive season, TikTok has also teamed up with talents from Rocketfuel Entertainment to revitalise Raya classics. Catch Ara Johari, Ernie Zakri, and Syamel recreate songs like Suasana Di Hari Raya, Suasana Hari Raya, and Selamat Hari Raya with fresh new arrangements to encourage more young users to dance, sing, and groove to the beat of these iconic Raya tunes like never before!