If your childhood memories include sitting way too close to the TV yelling “Sugar, spice and everything nice!”, then FILA’s latest collab probably hit you right in the nostalgia. The FILA x The Powerpuff Girls collection landed at Oasis, Sunway Pyramid with enough energy to light up the whole mall—and yes, it was that cute, that bold, and that fun.
FILA took Blossom, Bubbles and Buttercup out of our Cartoon Network memories and straight into 2025 style culture. It’s a vibrant collection that blends sporty silhouettes with cheeky character details, letting fans rep their favourite Powerpuff mood with fashion that’s anything but childish.
The lineup was a colourful explosion of all things FILA-coded: chunky outlines, bold trims, and pops of pink, blue and green. The Cloud Shoulder Bag got a playful makeover in the girls’ signature shades, turning into the everyday bag everyone suddenly needed. The Superbubbles footwear line delivered comfort-meets-cute, while the iconic FILA Disruptor made a comeback—this time dressed in Powerpuff attitude.
Trend personalities Gen1es Elyn, and her siblings, Tammy Leong and Jerene Leong pulled up as the real-life embodiment of the trio. Elyn gave us Blossom energy with her polished confidence, Tammy channeled Bubbles’ sunshine vibe, and Jerene unleashed Buttercup boldness. The trio proved that this collection isn’t just merch—it’s a fashion mood.
“I’ve always loved Blossom because she’s confident, smart and full of positivity,” Elyn shared at the launch. “Dressing in FILA’s Blossom colours makes me feel powerful yet stylish… Mixing sporty FILA pieces with feminine touches creates looks full of positive energy.”
Actress Sweet Qismina, an unapologetic Buttercup girl, added even more star power to the event. “Buttercup’s fearless energy always inspires me,” she said. “This collection empowers me to stay stylish and embrace the little lady in me.”
Early shoppers were treated to a blind box plush keychain (six designs—so yes, the collecting frenzy was real). Plus, FILA dropped RM50 vouchers for fans to keep the shopping rolling.
The collection is now available exclusively at FILA Sunway Pyramid and online before it hits other outlets—so if you’re plotting your Powerpuff transformation arc, this is your moment.
