American Tourister’s ‘FIND FUN EVERYWHERE’ Campaign Ignites Wanderlust and Adventure in Malaysians

Renowned luggage brand American Tourister has launched the ‘FIND FUN EVERYWHERE‘ campaign, igniting Malaysians’ wanderlust and desire for thrilling adventures. The campaign was kick-started with an event on 15 June at RollerWa+, Lalaport Bukit Bintang City Centre, showcasing the brand’s groundbreaking luggage designs.

With a 360° approach, including media channels and out-of-home advertising across Southeast Asia, American Tourister aims to create memorable experiences for customers by becoming a reliable companion for the “Greatest Trip of All Time”.

The on-ground event featured dance performances and engaging activities, embodying the excitement and freedom of travel. The campaign encourages spontaneity, self-expression, and the creation of unforgettable moments on every journey.

American Tourister’s luggage collection combines practicality with an extensive array of vivid colour options.

Frontec series

Experience convenience and security on the go with the Frontec series. It features easy access laptop compartment, USB port, expandability, and anti-theft protection.

American Tourister Frontec Series, RM1,099 – RM1,419

Curio series

Unleash the fun with the expandable Curio series. Perfect for heavy packers, it offers ample space, security features, and smooth rolling comfort. Choose from 5 vibrant colour options.

American Tourister Curio Series, RM799 – RM1,059

Squasem series

Stay organised on your travels with the Squasem series. Its multi-pocket and multi-functional storage design, lined with antimicrobial material, offers durability, extra space, and peace of mind with its anti-theft protection.

American Tourister Squasem Series, RM729 – RM979

Maxivo series

Experience stylish travel with the Maxivo series, featuring rich hues and the iconic PlentiVol Packing System for ample storage and ease of use.

American Tourister Maxivo Series, RM879 – RM 1,119

These collections are available online at and in-store at:

  • Isetan KLCC (Level 3)
  • Isetan Gardens (Level 2)
  • Parkson Pavilion (Level 6)
  • Parkson Mahkota Parade (Level 2)
  • Parkson Sunway Pyramid (Ground Floor)
  • Parkson Elite One Utama (Level 2)
  • Parkson Ipoh (Level 1)
  • Parkson Imago
  • SOGO South Key Mall (Ground Floor)
  • Eslite Spectrum Msia (First Floor)

Read also: Samsonite and New Balance Collabrate to Launch an Exclusive Collection for Modern Traveller