Sheridan, one of Australia’s most loved and coveted bed and bath brands, makes a stylish re-entry into the Malaysian market with the launch of its luxurious Spring Summer 2019 collection at its flagship counter at Parkson Elite Pavilion. The new collection features a nature-inspired seasonal palette that draws inspiration from Australia’s signature natural surrounds and sun-soaked days by the beach.
At its newly-renovated flagship counter at Parkson Elite Pavilion, Sheridan showcased its latest collection as part of the larger “Make Tomorrow Beautiful” campaign. Through this launch, Sheridan re-affirmed its commitment to the environment and its desire to make tomorrow beautiful, not only by creating beautiful products but also by choosing sustainable materials and environmentally friendly manufacturing processes.
Sheridan Group General Manager, Mr Paul Gould also said that while artistry and quality have always been synonymous with the brand since its founding over 50 years ago, sustainability is also a key tenet of its identity. Sheridian also launched its campaign to Make Tomorrow Beautiful by bringing artistry and craft into day-to-day life, but by creating long-lasting, quality products that are produced in an environmentally sustainable manner.
For your information, Sheridan uses only superior long-staple cotton, which, as its name suggests, has been cultivated to have very long fibers. Fabric woven from these fibers is more durable, less prone to pilling, and possesses a softer touch. This means that these sheets can be used for a long time, rather than being replaced after just one or two years of use.
While Sheridan’s Organic Cotton collection uses 100% Global Organic Textile Standard (GOTS) certified organic cotton and will be available in Malaysia by October 2019. It comprises fitted sheets, pillowcases, and hand and bath towels, and in continuing its sustainability goals, the fitted sheets and pillowcases come in reusable matching cotton bags.
Sheridan’s Spring Summer 2019 collection of quality home products is now available at its flagship counter at Parkson Elite Pavillion. It is also available at Parkson Elite Gurney (Penang), Sogo KL, Isetan KLCC, and Sogo Southkey (JB). Prices start from RM690 onwards.