In conjunction with World Sight Day, Bausch and  Lomb Malaysia handed over a cheque worth RM8,880 to Malaysian Association for the Blind (MAB) at a cheque presentation ceremony yesterday at its headquarters. The fund was raised through its social media campaign “Care for Your Eyes”, which ran from August 11 to September 30, 2015, with aimed at creating awareness of eye health and eye care.

Mr. Jake Kim, Managing Director of Bausch and Lomb, Singapore and Malaysia (left) hands over the cheque of RM8,800 to Dr. S. Radha Krishnan, Vice President of MAB
Dr. S. Radha Krishnan (right) gives the souvenir to Mr. Jake Kim
Dr. S. Radha Krishnan (right) gives souvenir to Mr. Jake Kim

The “Care for Your Eyes” campaign encouraged Facebook users to shoot and post a short video of themselves doing an eye exercise to help stretch the eye muscles, and tag three friends of them to do the same. Bausch and Lomb Malaysia pledged to donate RM5 to MAB for each video posted.

The campaign was a successful one and gained supports from a number of local celebrities such as Malaysia Top Model Amber Chia, Miss Chinese Cosmos SEA 2012 1st runner up Kim Low, Celebrity TV Hosts Belinda Chee and Nadia Heng, Actress Atikah Suhaime, Malaysian singers Diandra Arjunaidi and Joyce Chu, Radio Announcers Cassey Soo and Vivian Liu.

Check out below some of these celebrities’ eye exercises videos!

According to Vice President of MAB, Dr. S. Radha Krishnan, MAB is a premier welfare organisation in Malaysia providing services to the blinds, includes educational programmes, vocational training, placement services etc. MAB constantly work towards greater and greater public awareness for the blind people to ensure they can integrate into society and have better quality of life.

Managing Director of Bausch and Lomb, Singapore and Malaysia, Jake Kim said, “We’re glad to be able to fulfill both our objectives of creating awareness of eye health and proper eye care while raising funds for MAB. We hope to come up with more unique campaign such as this in the future.”