Iora, the leading quality and accessible womenswear label has officially opened its largest concept store in Malaysia at Mid Valley Megamall. Covering a remarkable retail space of over 9,000 sq ft, this new concept store at F-JA2(B), First Floor, Mid Valley Megamall is an epitome of sleek elegance, designed to optimize browsing space for customers with an even more impressive range of products.

From a  single brand that was opened in 1998, it has grown into 25 outlets which including standalone stores and consignment counters across Singapore and Malaysia. This concept store is the third in Malaysia and the largest yet. Housing three distinctive sub-brands that work harmoniously with each other – iORA, LALU and SORA, the store is set to complement and complete every woman’s wardrobe.

iORA creates its quality basic wear with a tweak in updated styles that suits a modern woman’s lifestyle. While LALU targets a more dynamic and younger set of customers. As SORA’s designs are more versatile and functional, SORA complements a woman’s outfit of the day with shoes, bags & accessories that are both modern and minimalistic.

The new concept store brings to life the DNA of iORA, with its open, uncluttered sense of space that allows the products to take center stage. Contemporary yet sophisticated, the interior is kept to a minimal, to mimic that of an art gallery. With limited shelving units, products are displayed and arranged neatly by brands, types of assortments, as well as trendy color combinations, for a sense of freshness and vigor. The airy walkway, coupled with comfortable lighting, also provides a cozy ambiance for customers to do their shopping.

Expect to see unique colors of the brands’ Fall Winter 2019 collections when browsing through the assortments of blouses, outerwear, sweaters, skirts, dresses, pants, and knitwear. One will find fashion-forward ranges that cover all of the women’s essentials, easily mixed and matched to look accomplished and confident. With silhouettes that drape and flatter, the assortments are perfect to be worn comfortably from day to night, even before and after office hours.

For more information on iORA, please visit the official website at or follow on Facebook and Instagram @iorasg.