Pepsi Introduces Pepsi Blackout Hour to Encourage Quality Mealtime Bonding

Pepsi launches Pepsi Blackout Hour which challenges you to disconnect from your gadgets to enjoy quality bonding during mealtimes. In line with that, Pepsi is bringing the Pepsi Blackout Hour experience on-ground and digitally from 15th December 2021 to 4th January 2022 to encourage quality mealtime moments with loved ones.

The pandemic has caused many people to become more dependent than ever on their gadgets, resulting in a new normal whereby devices have become the preferred method to establish and maintain social connections, even when dining with our loved ones at home. While gadgets bring ample benefits, it comes at the cost of keeping people from focusing on what’s important during mealtimes – enjoying the food and bonding with loved ones.

Pepsi Black ‘Taste of Malaysia’ Limited Edition

Hence to bring back the value of mealtime togetherness, Pepsi wants you to participate in and experience the Pepsi Blackout Hour challenge where the goal is to put aside your phone throughout the allocated hour. To participate in the challenge, just follow the steps below:

  • purchase a Pepsi Black ‘Taste of Malaysia’ Limited Edition bottle and scan the QR code on it.
  • Then follow the instructions on the microsite provided which will require phones to be kept away for an hour. Any phone movement detected, and the participant will be disqualified.
  • Successful participants will win Grabfood e-Vouchers worth RM20, while stocks last.

To be fully immersed into the experience, you can also head over to participating F&B outlets to participate in the challenge and stand a chance to win additional prizes, including exciting Pepsi merchandise.

Let’s participate in the Pepsi Blackout Hour from 15th December 2021 to 4th January 2022 to experience quality mealtime bonding with your loved ones during the year-end celebrations.

For more information and updates, visit the Pepsi Facebook Page or Instagram. Terms and conditions apply.

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