If your snack break needed a heroic upgrade, this is it. M&M’S joins forces with Marvel for a playful, fan-first collaboration that’s landing in Malaysia with plenty to get excited about.
Running from 1 April to 31 May 2026, the campaign invites fans to join an interactive digital contest simply by purchasing M&M’S products worth RM15. Scan the QR code on-pack, unlock the game, and you’re instantly in the running for exciting rewards—plus a complimentary e-commerce voucher just for signing up.
The rewards? Worth assembling for. One grand prize winner will jet off with travel tickets for two to a Shanghai theme park, complete with flights and a two-night hotel stay. Five additional winners will score premium tablets worth up to RM2,000, making this more than just a sweet indulgence.
But the real scene-stealer lies in the collectibles. Seven limited-edition packs feature bold character mashups—think Yellow as Wolverine, Red as Deadpool, and Green as She-Hulk—bringing together iconic personalities in a way that’s equal parts fun and unexpected.
Beyond the shelves, fans can expect engaging digital content, playful auditions, and immersive storytelling moments that celebrate fandom in all its forms.
Available now at retailers nationwide, this is your cue to snack, scan, and maybe—just maybe—win big. Visit M&M’S x Marvel official website, Facebook and Instagram to explore more about the M&M’S and Marvel collaboration.
Read also: Fashion Just Got Sweeter — M&M’S and Crocs Launch Limited-Edition Clogs
