As the year draws towards celebration, FENDI ushers in the Holiday Season 2025 with a visual spectacle that feels both poetic and unmistakably Roman. From November, the House’s boutiques across the globe are transformed into immersive festive worlds, inspired by the Falena—the moth motif drawn from the newly unveiled FENDI Pre-Collection Spring/Summer 2026.
More than decoration, the Falena becomes a symbol of wonder and transformation. In key fashion capitals such as London’s Harrods and Paris’ Avenue Montaigne, boutique windows come alive through a mesmerising eight-phase metamorphosis installation. Each Falena unfolds with quiet drama, adorned in polka dots, fur accents and touches of FENDI’s signature yellow, set against a cinematic magenta backdrop that glows with festive enchantment.
Craftsmanship remains at the heart of the display. Rich textures—Cuoio Romano leather, refined intarsia, embroidery, and polished gold accents—echo the House’s artisanal legacy, while the moths’ fan-like forms create a delicate play of light, movement, and shadow.
The celebration continues in Rome’s Largo Goldoni, where FENDI presents a contemporary reimagining of the traditional Christmas tree. Unveiled on 28 November, the mirrored metal structure sparkles with glass ornaments featuring vibrant Falena graphics, glowing in an irreverent palette of turquoise, mandarin, slate blue, and blush pink.
This season, FENDI invites us to follow the light—into a festive universe where craftsmanship, imagination, and holiday magic take flight.
