Zouk KL @TREC the new host to the Mercedes Benz STYLO Asia Fashion Festival from March 4-6
The superclub Zouk Kuala Lumpur, which was relocated to its 106,000 sq ft new home in the massive Tun Razak Entertainment Centre (TREC) last year, will partner with STYLO International, where it will play host to Malaysia’s premier fashion event, the Mercedes Benz STYLO Asia Fashion Festival (MBSTYLOAFF), happening from 4-6 March 2016.
The partnership of the two big names was announced at a press conference held at the new Zouk @TREC today. It’s anticipated that this partnership will set to breathe new life and excitement to the country’s premier fashion-entertainment event, the MBSTYLOAFF, known for its series of extravagantly themed fashion shows and lavish after-show parties.
The new host, Zouk @TREC will turn this year’s STYLO into an electronic showcase of fashion entertainment, with glamour and style, surround sounds and lights unlike none before. Guests can expert 3 nights of high octane fashion-entertainment replete with chic designer pop art, laser lights, and specially orchestrated synthesized sound tracks by top DJs.
The line-up of the 3 nightly events including the extravagantly themed shows, each with its own unique themes such as “Rapunzel, Rapunzel, Rapunzel,” “Battle of the Sexes”, and the crescendo of the festival, the Mercedes-Benz STYLO Asia Fashion Awards night where the best performers and contributors to the Malaysian fashion industry will be recognized, plus there will also be a special tribute to the late David Bowie. Mercedes-Benz Malaysia will also unveil the new generation of Mercedes-Benz A-class during the 3-daySTYLO event.
|Theme of Event
|March 4 (Friday)
|“Rapunzel, Rapunzel, Rapunzel”
|A hair show curated by the Malaysian Hairdressing Association (MHA), features the creative “hair-raising” talents and dressed by top local designer Beatrice Looi with “Twisted Repunzel” styling concept sets for blurring of genres, exploratory, non-conformist fashion showcases.
|March 5 (Saturday)
|“A Battle of the Sexes”
|A fashion show features top fashion designers Bon Zainal, Roslan Wilkinson and Benua Clothing (Altimet) for the Menswear Collections, and Wong, Jo Disaya and Illiza Ho for the Women wear Collection.
|March 6 (Sunday)
|Fashion showcase of Autumn/Winter 2016 collections by famous Asian designers such as Chimmi Choden from Bhutan, Hasianna Lamira Rachel from Indonesia, Suumate Phunkaew from Thailand and Shairose from Pakistan; Malaysia designers Edric Ong, Keith Kee and Fairuz Ramdan; and the shoes showcases by Nelissa Hilman, Malaysian Footwear Manufacturers’ Associations, SML College, TAR College University and UCSI University
|“An Ode to David Bowie”
|Tribute to the remarkable rock legend