Every festive season begins with anticipation — the search for a look that feels both familiar and new. This year, ZALORAYA 2026 approaches Raya dressing as a dialogue between heritage and modernity, bringing together 12 regional designers and labels across womenswear, menswear, children’s fashion and accessories on ZALORA’s digital runway.
The annual online showcase expands beyond traditional baju kurung expectations. Established favourites such as NH by Nurita Harith, TAS by Tom Abang Saufi, ZALIA and Lubna return alongside fresh voices, including Uzair Shoid and Zaimi Zulkafli. Zaimi’s delicate organza layers and soft 3D embroidery add quiet luxury to classic silhouettes, while Uzair’s debut ready-to-wear collection, ABDI, confidently juxtaposes florals with checks — a contemporary reinterpretation of Malay dressing that feels youthful yet rooted.
Regional influence also grows stronger this season. Jakarta labels kamiforkamu and Studio Jeje join the line-up, offering embellished pieces and vegan leather bags in warm, versatile hues designed to pair effortlessly with festive attire.
Beyond the screen, ZALORA marked the launch with an intimate showroom presentation in Kuala Lumpur, complemented by runway and brand activations — a reminder that even in the age of e-commerce, fashion still thrives on experience and community.
Explore the full #ZALORAYA2026 collections now via the ZALORA app or at zalora.com.my before the festive favourites sell out.
Read also: HABIB Weaves the Spirit of Aidilfitri into Jewellery with the Rantaian Kasih Campaign
