ZALORA Reignites Nostalgia and Sentimentality With #ZALORAYA2022 Campaign

In celebration of this Hari Raya Aidilfitri, ZALORA, Asia’s Online Fashion Destination, in partnership with Atome, the leading buy now, pay later service, present #ZALORAYA2022, the modest-wear fashion showcase from homegrown designers and brands. The modest fashion spectacle made a spectacular return from e-commerce to the runway on 25 March 2022 at White Box, Publika.

For its eighth installment, #ZALORAYA2022 aims to reignite the spirit of nostalgia and sentimentality as family and friends, both near and far, are able to celebrate the festivities after a two-year hiatus. With an array of modest-wear styles by the most sought-after local designers and brands, #ZALORAYA2022 has no shortage of “gaya” this Hari Raya Aidilfitri.

This year’s fabulous lineup spotlights nh by Nurita Harith, Maslea, TAS by Tom Abang Saufi, PBR by Raeesa, Yadotsa, Naelofar, Ana&Aora, ZALIA, ZALIA Basics, Earth by Zalia, Lubna, Lubna Homme, Lubna Curve, and Lubna Kids. For the first time, ZALIA has expanded its apparel range with the introduction of ZALIA Home, comprising home décor to spruce up your space for a Raya-ready home.

Beyond the dazzling Raya apparel, ZALORA is also ramping up the festivities with some exclusive promotions and deals across other categories such as beauty, luxury, and lifestyle:


Customers can luxuriate in skincare, makeup, fragrances, and beauty tools as they put their best face forward from now until 30 April with brands such as The Ordinary, GHD, SK-II, Ogawa, Jean Paul Gaultier, Hugo BOSS, NARS, Carolina Herrera, Paco Rabanne, Foreo, and Dyson.


Discover your next statement piece this Raya as you rise to the occasion with designer handbags at up to 50% off from now until 28 March.


Liven up your space for a celebration you won’t forget with ZALIA Home, Hooga, Akemi, PerySmith, Jean Perry, and Dilas Home as you adorn your home with everyday essentials that ensure maximum comfort with covetable designs.

To enhance your shopping experience, check-out with Atome with the “buy now pay later” flexible payment options. The #ZALORAYA2022 collection is available now at for purchase.

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