Versace’s Holiday 2023: A Festive Fusion of Joy and Barocco Brilliance

Joy reigns supreme in Versace’s Holiday 2023 campaign, a vibrant celebration starring K-Pop superstar Hyunjin, the brand’s new Global Ambassador. Donatella Versace’s vision for the season? “To celebrate Joy with those we love,” and Hyunjin embodies it perfectly, radiating infectious energy and bringing the festive spirit to life.

This holiday season, Versace reimagines its signature themes with fresh elegance. The campaign spotlights the iconic Barocco print, reimagined in a softer, more nuanced light for everyday wear. The Athena tote bag, featuring the Barocco in tone-on-tone shades, is the season’s must-have accessory, a statement piece with a practical touch.

Hyunjin wears cotton poplin shirt; cotton chinos; Barocco jacquard Odissea sneakers; Athena mini tote bag
Hyunjin wears Barocco jacquard cashmere coat; cashmere sweatpants; Barocco jacquard Odissea sneakers; Athena tote bag

The iconic Barocco reborned in soft tone-on-tone hues that grace everything from luxurious cashmere overcoats and crisp denim jackets to tailored eveningwear boasting stunning Barocco-jacquard double-breasted and single-breasted jackets. Wrap yourself in opulence with heavyweight wool coats or the perfect trench, a timeless addition to any winter soirée. This signature print, a blend of rebellious classicism and playful opulence, perfectly captures the festive spirit.

Hyunjin wears wool and Barocco lurex double-breasted tailored jacket; virgin wool rollneck; Medusa Biggie sunglasses

No Versace celebration is complete without dazzling accessories. Other than the Athena tote, the new Greca Goddess hobo takes centre stage in metallic gold, patent leather, and quilted satin, while the shoe collection delivers the perfect pair for every occasion, from the archival “nastro Gianni” ribbon bow pumps to the Medusa ’95 loafers and Barocco-adorned Greca sneakers.

Hyunjin wears heavy wool coat; Medusa ’95 loafers

This holiday season, embrace the joy of togetherness with Versace. Let Hyunjin be your guide as you step into a world of opulent glamour, effortless style, and unforgettable memories.

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