Tiffany & Co.’s latest offering will appeal to the modern woman with a touch of luxury. Expanding on the current offering of Lock bangles that debuted in the U.S. in September, the global launch of the Tiffany Lock collection will bring an array of rings, earrings and pendants in rose gold with multiple colorways to be released later this year.
The Lock collection pays homage to the jeweler’s illustrious heritage while introducing the latest innovation to the bangle: an elegant swiveling mechanism that allows designs to open and close.
The new campaign features K-pop superstar ROSÉ from girl group BLACKPINK who continues to embody the modern Tiffany & Co. woman and introduce a new energy to the brand as she takes on her role as ambassador for Tiffany Lock. ROSÉ, together with male talent featured in the new Lock campaign capture inclusive spirit of Tiffany’s first all-gender jewelry collection.
Tiffany Lock is available at Tiffany & Co. stores around the world and on Tiffany.com starting on 2 January 2023.
Read also: Tiffany & Co. x Andy Warhol Holiday Campaign Film Starring Hailey Bieber