The sports and lifestyle brand, SKECHERS launched a new collection with the cult streetwear brand, CHINATOWN MARKET which incorporates unique DIY elements for self-personalisation and a whimsical yet fun message of positivity. The collection, SKECHERS X CHINATOWN MARKET, invites the wearer to be a part of the design process.
The collection features a range of unisex apparel comprising of hoodies, pullovers and T-shirts, as well as a specially designed chunky sneaker style for both men and women. With selected apparel designs and the sneaker created for DIY personalisation, each individual will be able to add their own favourite colours, lines and patterns to their apparel and shoes, with a set of markers provided with each purchase of selected products.
These apparel styles can thus be worn in two different ways: in its original design, the apparel boasts a cool monotone graphic design for the black-and-white contrast; with additional personalisation, each wearer can create their own colourful and vibrant style.
The sneaker, which has been created on Skechers’ street-style Stamina 2.0 silhouette, presented in a vibrant colour palette of green, red, blue and yellow, features an eye-catching design with border stripes along the white panels of the shoe. The chunky heel not only lengthens your legs, but is also padded for comfort with the Air Cooled Memory Foam insole.
From 17 December 2020 to 17 January 2021, Skechers Malaysia will have an exclusive Chinatown Market pop-up activation at their first and largest Superstore in 1 Utama Shopping Centre. Shoppers are able to check out the full collection, alongside specially customized Skechers X Chinatown Market shoes, done by the ladies from Bingka KL and also street and visual artist, Kenji Chai and Akid One.
The Skechers X Chinatown Market Collection will be available in-store from 17 December 2020 at selected Skechers stores including 1 Utama Shopping Centre, Suria KLCC, Pavilion Kuala Lumpur, Sunway Pyramid, and more.