The Icon by Victoria’s Secret Collection: Celebrate Your Shape with Bold, Luxe Styles

Step into a world where confidence meets allure with Victoria’s Secret’s latest sensation, The Icon by Victoria’s Secret collection. Launched amidst anticipation and excitement, this collection is a tribute to embracing your unique shape and confidence.

The collection itself includes a variety of bras, panties, and lingerie in a range of sizes. The pieces are made with high-quality materials and construction, and they are designed to enhance your natural shape.

The Icon Push-Up Bra

One of the key pieces in the collection is the Icon by Victoria’s Secret Push-Up Demi Bra. This bra features a first-of-its-kind lifting and shaping technology that is customised to enhance the wearer’s natural shape. The bra is also made with an all-over lace that disappears under clothes, and it features light push-up padding, a smoothing wing, and fully adjustable and convertible straps.

The campaign showcases a star-studded ensemble of powerful women, from returning icons like Gisele Bündchen and Naomi Campbell to trailblazers like Adut Akech and Emily Ratajkowski. Captured by the lens of acclaimed photographer Mikael Jansson and styled by Camilla Nickerson, the campaign embodies the strength and grace of each woman.

The Icon by Victoria’s Secret Collection is available at Victoria’s Secret Mid Valley, Suria KLCC, Pavilion KL and Sunway Pyramid from September 2023.

Read also: Glamour Meets Wearability with H&M Studio’s SS23 Collection