Southeast Asia’s leading omnichannel fashion platform Pomelo launches its latest collaboration with TikTok, the leading destination for short-form mobile videos, an exclusive streetwear collection that empowers today’s women to embrace their individuality and be original in expressing themselves!
Dropping tomorrow, February 24th, this vibrant, expressive Pomelo x TikTok collection encapsulates the creative diversity of the TikTok brand, and the authenticity of the individuals within the community.
Through this 13-piece collection, both brands hope to inspire Gen Zs and Millennials to boldly express themselves through a mix and match of unique, contemporary fashion. Expect a striking and fun assortment of streetwear-inspired separates emblazoned with TikTok’s logo, printed mesh tops, and pieces splashed with the brand’s signature colours of Red, Light Aqua, and White. Rounding off the collection is a range of tinted shades and mini crossbody bags, must-have accessories to elevate and complete any street look.
In conjunction with the lunch of Pomelo x TikTok, all fashion enthusiasts are invited to take part in the #BeBoldBeYou TikTok challenge from 24 February to 5 March 2021, to showcase their personal style and favourite looks. The most creative entries will stand a chance to get their hands on the full collection and win prizes worth up to USD300.
In addition, to celebrate the launch of Pomelo x TikTok, Pomelo will be hosting a special shoppable Livestream Show on the Pomelo App and Facebook page on 24 February, where pieces from the collection will be unveiled for fans to get a closer look at the coveted collection!
Pomelo x TikTok Collection will be exclusively available on Pomelofashion.com, on Pomelo App, and in-stores from 24 February 2021.
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