Swarovski Unveils Luminous New Eyewear Collection Inspired by Its Iconic Jewelleries

Swarovski collaborates with EssilorLuxottica to introduce a stunning eyewear collection inspired by its iconic jewellery pieces. Designed under Giovanna Engelbert’s creative direction, these sunglasses and opticals boast Swarovski’s signature craftsmanship and mastery of light, colour, and cut. From bold statement shapes to brilliant crystals, the collection exudes Swarovski’s joyful elegance.

The launch is accompanied by a striking campaign shot by Steven Meisel, featuring captivating green sunglasses inspired by the Lucent jewellery family.

Swarovski’s Global Creative Director, Giovanna Engelbert, expresses excitement about this partnership, offering customers a chance to elevate their style with chic eyewear harmonising perfectly with Swarovski’s timeless jewellery. Each piece showcases Swarovski’s colour mastery and innovative hinge design, making them playful, luminous, and available in various popular shapes.

Swarovski’s new eyewear collection is the perfect way to sparkle this season, available on Swarovski.com/en-MY/ and in selected stores from September 2023.

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