Sacoor Blue, a new lifestyle-concept brand with sustainable living at its heart, under the Portuguese luxury clothing company, The Sacoor Group, has opened its first Southeast Asia flagship store in Malaysia at Pavilion Kuala Lumpur. This sustainable fashion brand has a DNA that champions a fresh new attitude and aim to encourage consumers towards sustainable lifestyle.
Sacoor Blue has been launched as a platform to facilitate the conversation surrounding conscious living. “The story behind this new brand is inspired by someone who has left the fast-paced city lifestyle to go back to their roots, and live a simpler life. The clothes under Sacoor Blue are made for fuss-free livin, ideal for day-to-day wear,” explained Hugo Carriço, Sacoor Group’s Chief Operations Officer.
The Pavilion store is the brand’s first physical outlet in Malaysia and offers a variety of relaxed and casual style clothes to cater to consumers who prefer to invest in comfortable, high-quality basics made to last.
The store is taking inspiration from the countryside homes in South Portugal, green elements are incorporated throughout the interior to give a down-to-earth feel, exuding a calming ambience with wooden details, a variety of vibrant foliage and rattan chairs that add to the outdoor aesthetic.
In line with its sustainable living concept, the store has set up a Kloth Cares bin as an avenue for consumers to donate their old clothes. Additionally, all purchases are packed in biodegradable paper bags and can be gift-wrapped in paper and twine upon request. Even price tags are attached to clothes with twine instead of the usual plastic.
Furthermore, Sacoor Blue’s exclusive “A.W.A.R.E” capsule collection has been created with eco-consciousness in mind. The product line ranges from comfortable sportswear to cosy sweaters to tailored jackets, with comfort and values in mind. Clothes under the Sacoor Blue label maintain the quality and level of service that Sacoor Group is known to provide, with a more affordable price tag. Complimentary in-store alteration services are also available for suits while alterations for shirts and trousers come with a small fee.
Sacoor Blue is located at Lot 4.01.03 & 4.01.04, Level 4, Pavilion Kuala Lumpur and is open daily from 10am to 10pm. A second store at IOI City Mall will launch on 27th October 2022 with more new openings lined up.
Customers can also sign up for the Sacoor Club membership programme which entitles them to special offers, services, discounts and gifts. Points are collected through purchases from any Sacoor Blue, Sacoor Brothers, Sacoor Outlet or Sacoor One participating stores and are valid for up to 12 months.