PUMA Joins Forces With Cult Brand Ader Error

PUMA has revealed a collaboration with cult brand Ader Error, Seoul-based label that’s been on the rise in the market. Choosing FUTRO as the theme to head the collection, Ader Error marries aesthetics of the FUTURE with RETRO feel and the glory of the past in the new RS-0, RS-100 and classic Suede models.

Collage detailing, bold text and logo play give life to the innovative collection which is made complete with thick bold soles, oversized boxy shapes, and striking graphics on shoulder straps. PUMA’s icons are printed “fantastic mistakes” – a unique touch lended by Ader Error which serves as a reminder to embrace imperfections.

Stories of reinvention act as an inspiration for FUTRO to strive for innovative design that’s inspired by the past but distinctly future looking. Continuing this legacy, the RS-0 Ader Error is built on PUMA’s comfortable Running System cushioning technology with a bold chunky sole, mixed material upper of leather, nubuck and mesh with form-fitting slip-on sock construction. The all-time favorite chunky court silhouette, Platform Trace Ader Error is also detailed with playful screen-printed text highlights and numbers, rear oversized patch in the shape of the letter ‘A’ for Ader and a unique double tongue with co-branded woven label.

Completing the collection is a wide range of apparel picks in retro fabric and colour combinations. The unisex PUMA x Ader Error jacket is styled with a removable hood and woven label on the sleeve strap. Pants with dynamic cutlines, colour blocked crew sweats, tees and accessories complete the capsule collection. The collection ranges from RM282.00 for tees to RM905.00 for windbreakers.

18AW_SP_Select_Ader_6_228_RGB18AW_SP_Select_Ader_5_094_RGB18AW_SP_Select_Ader_7_224_RGB18AW_SP_Select_Ader_8_330_RGB18AW_SP_Select_Ader_1_04_290_RGB18AW_SP_Select_Ader_3_088_RGB18AW_SP_Select_Ader_2_007_RGB18AW_SP_Select_Ader_4_260_RGBBe among the first to get your hands on the PUMA x Ader Error collection dropping on 1st September 2018 at PUMA KLCC, Sunway Pyramid, Pavilion Kuala Lumpur, Sunway Velocity Crossover Concept Store and Robinsons.

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