What happens when a brand that’s shaped generations of style and sport dares to leap fifty years into the future? You get Oakley’s “Artifacts from the Future”—a high-impact campaign and collection redefining what eyewear means in 2025 and beyond.
To mark 50 years of boundary-pushing innovation, Oakley is looking ahead with a lineup that feels straight out of a sci-fi dream, yet grounded in the DNA that made it iconic—from the Eye Jacket to Sub Zero. The campaign stars powerhouse athletes and cultural drivers Jaylen Brown, Trinity Rodman, and Kylian Mbappé, who each embody Oakley’s ethos of self-expression, disruption, and evolution.
Future-Facing Eyewear That Honors the Past
Oakley’s bold new pieces—including Plantaris, Lateralis, and Masseter—are engineered with creature-inspired shapes and technical precision. Think: high-wrap silhouettes, flexible silicone stems, and a design language that feels kinetic, expressive, and intensely wearable.
Plantaris:
A futuristic sculptural piece that mimics the raw power of a leaping frog, blending form with anatomical function.
Lateralis:
A tribute to Oakley’s heritage, reimagined for the future with clean edges and performance-first features.
Masseter:
Minimalist but fearless, drawing from the archives of ‘90s and Y2K-era Oakley—built for today’s street-smart adventurers.
For those who want to flex their individuality even more, Lateralis and Masseter will soon be customizable via the Oakley 2025 Custom Program at oakley.com.
Apparel That Moves With Purpose
Eyewear isn’t the only thing future-proofed. The SS25 Reserve Collection worn by Jaylen Brown drops as part of the campaign’s lifestyle arm. Featuring multi-pocket utility, urban graphics, and tech-forward fabrics, the collection blurs the line between sport and streetwear. It’s for the explorers, the off-gridders, and anyone rewriting the script.
“Artifacts From The Future is about more than product,” says Brian Takumi, Oakley VP of Brand Soul & Creative. “It’s about pushing boundaries in design and culture while staying true to our roots. That spirit of innovation lives in every lens and seam.”
With Signature Series collabs on the horizon from football icon Alexia Putellas and Kylian Mbappé, Oakley’s future is blazing bright. It’s wearable identity, forged for a generation that blends sport, tech, and culture without borders.
Ready to see the future—today? Step into the next 50 years with Oakley. The “Artifacts from the Future” campaign is live now and available globally at Oakley.com, select Oakley stores, and retail partners worldwide.
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