The hero and heroine of Ten Miles of Peach Blossoms (aka Eternal Love), Yang Mi and Mark Chao are the definition of couple goals in H&M’s 2018 Chinese New Year Campaign. Posing against a movie set setting decked in red lanterns, the campaign images showed the chemistry of the on-screen couple where they were both dressed in an exclusive Lunar New Year wardrobe.
The curated collection has everything that you need for the whole family – contemporary pieces that says New Year (can’t say no to the bold cherry reds) yet can be translated into your everyday wear once the festive season is over. The collection will be launched exclusively in 11 selected markets and will be available from January 25th in all stores and online in Malaysia.
“I’m excited to share with our fans, the images from this Chinese New Year campaign with Mark. The Lunar New Year is all about spending time with family and friends, having special meals and playing with fireworks; with this direction in mind, H&M’s design team has put together an energetic, fun and festive wardrobe for the whole family. I cannot wait to dress my family in this collection for the New Year,” said Yang Mi.
“Chinese New Year is one of the most important festivals and I’m really happy to work with Yang Mi for this campaign that encapsulates love and warmth of this special occasion. The bright colours and the dog motif and illustrations from the menswear collection is perfect for this joyous festival. I hope my fans will be inspired with this collection and refresh their wardrobe for the new year,” said Mark Chao.
Feast your eyes on the collection for yourself and see if you would cop something to wear on the joyous holiday.
Women’s Collection
Men’s Collection
Kid’s Collection
As Chinese New Year preparations such as spring cleaning are underway, H&M continues its commitment to social and environmental responsibility by offering a convenient solution for customers to leave their unwanted garments or home textiles of any brand and in any condition at H&M stores across the country. Customers will receive a 15% discount voucher for every bag of unwanted garments or home textiles they bring. Terms and conditions apply.
H&M 2018 Chinese New Year collection will be available in 11 markets: Mainland China, Hong Kong, Macau, Taiwan, Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam and Canada. For more info, visit hm.com.
Read also: Celebrate The Year Of The Rooster In Style With H&M 2017 Chinese New Year Collection
