Onitsuka Tiger announces its year-long partnership with award winning Malaysian singer Hael Husaini as Malaysia’s first official local Brand Partner, with a special series of pictures to mark #TheYearofOnitsukaTiger.
“It is an honour to be recognised as Onitsuka Tiger Malaysia’s first ever local brand partner, more so in the year of the tiger! This partnership has definitely put me on a higher pedestal in the fashion scene and I am excited to create more with the brand in fashion and music,” Hael Husaini.
In the shoot, Hael is photographed in the brand’s Spring Summer 2022 Collection. Designed by Creative Director Andrea Pompilio, the Spring Summer 2022 collection worn on Hael includes a selection of complementary and multipurpose items featuring animal and geometric prints, as well as horizontal lines. As for footwear, one pair features an eye catching shoe upper with the characteristic feline print.
For this shoot, the theme centred around the spirit of the tiger within Hael. The choreography portrays the collection in a dramatic way, to capture Hael in various moods and enjoying fashionable moments in his own unique way. Strong, confident, independent, agile and courageous, Hael truly embodies the majestic qualities of the tiger.