Luxottica Launches Latest “The Class of 2016” Campaign

Luxottica Launches Latest

Meet the Class of 2016: where style leaders and creative mavericks take on traditional high school stereotypes – and prove that this school year, anyone and everyone can wear glasses.

The Class of 2016 project celebrates glasses to be the hottest accessory of every season. Long gone are the days when spectacles were just a corrective device, a quick look at recent catwalks and at the most stylish a-listers proves opticals have become an integral part of any outfit and a true style statement.

Luxottica "The Class of 2016" Campaign - Pamper.My
From left: Mae Lapres, Hari Nef and Rejjie Snow

Taking a twist on the traditional American yearbook, Class of 2016 features a cast of emerging and established faces from the worlds of fashion, design and music coming together to truly establish this 21st-century trend. Gray Sorrenti, Mae Lapres, Hari Nef, Iris Apfel, Rejjie Snow and Mike Hope are part of this yearbook.

Everyone is playing a part in the yearbook, but not the part you would expect.

And who better to take charge of the new class than actress, writer and model Hari Nef? The ultimate leader who encourages her pupils to “live authentically and avoid complacency”. “My advice to the Class of 2016 pupils? You have everything you need. It’s just a matter of time, patience and focus. The teacher isn’t meant to encourage pranks but the best prank to pull on the last day of school would be to take all of the gender markers off the restrooms and let everybody figure it out.”

Luxottica "The Class of 2016" Campaign, Hari Nef - Pamper.My

The newly-elected class President is New York cool kid extraordinaire, Mike the Ruler, whose astute cultural observations are the go-to style playbook for his fellow pupils. 

Luxottica "The Class of 2016" Campaign, Mike Hope - Pamper.My

The Prom Queen title goes to Mae Lapres – the charismatic French-Canadian-Chinese model who everyone wants to be friends with. 

Luxottica "The Class of 2016" Campaign, Mae Lapres - Pamper.My

With his skilful storytelling and razor-sharp flow, Irish rapper Rejjie Snow takes on the role of the Nerd, with photographer Gray Sorrenti channelling magic and mystery as the class Dreamer. 

93-year-old cover girl Iris Apfel excels in the role of the Rebel: “fashion rules are stupid – it depends on who’s wearing it and how they wear it!” A long time glasses wearer, Apfel says “spectacles are ultimate accessory.”

Luxottica "The Class of 2016" Campaign, Iris Apfel - Pamper.MyThe campaign was shot by Fumi Nagasaka (@Fumi_nagasaka) and styled by Elizabeth Fraser-Bell (@Elizabethfraserbell).

To find out more visit: www.classof.co  #classof2016

Read also: Luxottica Join Hands with Caroline Issa and Luke Day for Optical Lookbook