
Spain’s historic 2026 FIFA World Cup victory has found a fitting celebration in LOEWE, as the Spanish luxury fashion house congratulates the national men’s football team on capturing the country’s second world title.

The championship also marks the debut of LOEWE’s four-year partnership with Spain’s men’s and women’s national football teams. Throughout the tournament, players travelled in bespoke wardrobes designed by Creative Directors Jack McCollough and Lazaro Hernandez, featuring refined tailoring, relaxed separates, premium footwear and the House’s iconic leather goods.
To commemorate the beautiful game, LOEWE also commissioned artist Hannah Coen to capture the team’s inspiring journey to the World Cup final through a special artistic tribute.
Founded in Madrid in 1846, LOEWE celebrates its Spanish heritage by bringing its craftsmanship into sport. Marking the House’s 180th anniversary, the partnership honours a new generation of athletes whose passion, creativity and team spirit embody the values that have defined LOEWE for nearly two centuries.
As Spain lifts football’s biggest trophy once again, LOEWE proves that style and sporting excellence make a winning combination.
All photos courtesy of LOEWE.
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