Global sports brand, PUMA has named the renowned K-POP boy group, NCT 127 from the SM Entertainment, as the brand’s ambassador for APAC. With this, PUMA aims to strengthen its influence amongst the Gen-Alpha and Gen-Z across Asia Pacific tapping on the popularity of NCT 127.
NCT 127 will be active in fifteen different Asian and Oceanian countries and PUMA plan to conduct various campaigns and communicate with fans and consumers all across APAC to raise brand value.
NCT 127’ will begin its activities as PUMA’s APAC Ambassador, starting with the SLIPSTREAM campaign on July 29th. Launched in 1987, the PUMA SLIPSTREAM is an iconic sneaker that best represents the brand’s heritage, featuring a classic basketball silhouette redefined with modern sensibilities, mixing leather and suede materials to suggest a premium look.
NCT 127’s group name ‘127’ indicates the longitude of Seoul, and they have released a number of hit songs, including ‘Hero (英雄; Kick It),’ ‘Sticker,’ ‘Regular,’ ‘Cherry Bomb’ and ‘Highway to Heaven’, gaining global popularity for their unique music and overwhelming performances.