Pop diva Jennifer Lopez returns as the face of GUESS and Marciano worldwide in the Spring 2020 advertising campaign. The campaign showcases a striking collection of images highlighting Jennifer’s beauty. The series of both saturated and black and white imagery embody a classic Hollywood lifestyle with tousled hair and confident poses juxtaposed against California’s serene palm trees and beaches in the background.
“This campaign shines a spotlight on Jennifer’s natural beauty and showcases exactly why she is celebrated as a true icon,” said Paul Marciano, Chief Creative Officer for GUESS?, Inc.
“Whenever I do a collaboration, I always think of a character that I can play and be and we had a lot of fun doing that with this campaign. The vibe this time was a mix between an Italian film star from the 60s, mixed with Madonna from the 80s, mixed with Sofia Loren. It’s so much fun to get into the character and to make that happen. The clothes and setting of the shoot really worked well together to make this campaign come to life.” – Jennifer Lopez
Stay tuned for #JLOxGUESS collection which will be available beginning March 2020 at GUESS Pavilion, Kuala Lumpur.
Read also: GUESS Originals is back with a capsule collection
