There are style moments, and then there are cultural resets. Jennie, global pop icon and member of BLACKPINK, steps into the latter as she becomes the Global Ambassador for Ray-Ban and Ray-Ban Meta — an alliance where heritage eyewear meets the language of tomorrow.
In the “Frame Your True Self” campaign unveiled in Kuala Lumpur, Jennie embodies a rare duality: effortless restraint and magnetic presence. Whether styled in the retro-leaning Ray-Ban Daddy-O or the futuristic Meta Blayzer Optics Gen 2, she transforms each frame into a quiet declaration of identity. It’s less about being seen, and more about being understood.
Jennie is wearing the Ray-Ban Meta Blayzer Optics (Gen 2) (available only in select markets)
“This collaboration felt natural,” Jennie shares. “Confidence isn’t loud—it’s about comfort in who you are.”
That philosophy threads through the campaign’s visual world, shifting between deep crimson accents and soft digital blues, echoing both her stage persona and her evolving creative language.
Jennie is wearing Ray-Ban Asian Fit 3094 Oval eyeglasses (RX3774VD)
Jennie is wearing Ray-Ban Drea Bio-Based sunglasses (RB3783)
From Y2K shields like the Alix to Asian Design silhouettes that blend comfort with attitude, each piece reflects Jennie’s signature tension between softness and edge. Together, Ray-Ban and Ray-Ban Meta don’t just present eyewear—they present perspective.
In Jennie’s world, frames don’t just complete a look. They define the mood of a generation learning to see itself differently.
