H&M Studio is set to make a comeback at Paris Fashion Week this year, this time to showcase its Spring Summer 2018 collection at the Musée des Arts Décoratifs on rue de Rivoli. The “see now, buy now” collection will feature clothing, shoes and accessories that dabbles with minimal Japanase and quiet grace codes and will be available for online purchase right after the show on February 28th and in selected store nationwide from March 1st onwards.
In line with its Japanese theme, H&M will be sponsoring a huge exhibition about Japan at the Musée des Arts Décoratifs. The exhibition, a celebration of 150 years of cultural exchange between France and Japan as well as an exploration of Japan’s influence in Western culture, will be open to public by the end of the year.
“The Musée des Arts Décoratifs is such a beautiful, iconic venue and it’s wonderful timing that we have the opportunity to show H&M Studio in a place that will later host a major art exhibition of Japan, which greatly influenced our S/S 2018 collection. We’re also very happy to be sponsoring the exhibition, which no doubt will delve into the beauty and design sensibility of Japan,” said Pernilla Wohlfahrt, H&M’s Design Director.
To tease us of what’s to come, H&M has released the SS18 lookbook images starring supermodels Saskia de Brauw and Clement Chabernaud alongside budding star Shanelle Nyasiase. Both women’s and men’s lines played around with clean silhouettes toned down with modern, laidback vibes and a bit of formalwear nuances. For ladies, head-to-toe prints and brights are in full bloom, flowing from full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits. Menswear, on the other hand, feature mainly classic pieces like tailored jacket, shirts and crewneck jumper in unexpected
Both womenswear and menswear feature clean silhouettes with a relaxed vibe and have a touch of workwear influence. The womenswear focuses on head-to-toe prints and bright colours in the form of flowing full-length dresses, easy tunics worn over trousers, utilitarian tailoring and statement knits. Meanwhile, the menswear elevates classic pieces such as the tailored jacket, shirting and the crewneck jumper by playing around with silhouettes, colour and luxe fabrications.
The H&M Studio SS 2018 collection is slated to drop on March 1st 2018 at H&M Lot 10 and hm.com.