H&M’s latest collaboration is a glamorous and vibrant project created in partnership with a true style icon – the incomparable Iris Apfel. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker.
Iris Apfel is renowned for her flamboyant fashion, fierce individuality and bold outfits. She champions the idea that style and inspiration can come from anywhere and anyone, regardless of price. Inspired by Iris Apfel’s unique flair and more-is-more aesthetic, the Iris Apfel x H&M collection offers an assortment of stunning pieces designed for everyone. The clothing and accessories have all been created to honour Iris Apfel’s unwavering independence and original sense of style.
The collection features a playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a stunning iris flower print. A rainbow of fabulous, vivid colours — canary yellow, emerald green, radiant violet, vivid turquoise, sunset orange — bring the garments to life. A line of jewellery and accessories has also been designed to complement the wardrobe. Taking inspiration from Iris Apfel’s love of layering and fondness for chunky statement pieces, the accessories pull from many themes, including plants, animals, and treasures from another world.
The Iris Apfel x H&M collection will launch exclusively on hm.com on 31 March 2022.