HABIB Launches Rantaian Kasih #Raya2022 Campaign

HABIB kicked off its annual Hari Raya campaign themed Rantaian Kasih from 4th April until 15th May 2022 at all its showrooms nationwide. The campaign was launched at its biggest outlet in Pavilion Bukit Jalil yesterday, with the special appearance of its two new campaign’s ambassadors, Anzalna Nasir, the talented local actress, and Erin Adlina, a young inspiring business woman.

Dato Sri Meer, Anzalna Nasir and Erin Adlina with the models

As a homegrown heritage brand, HABIB is always proud to showcase our local rich tradition and heritage on its designs. This year, HABIB incorporated the designs with the heritage elements of songket. The songket was selected for its intricate details, bright colours and fine craftsmanship with its technique of weaving the different threads to make beautiful art. This requires highly skilled, creative and experienced talents, similar to a jeweller having highly skilled designers and craftsman to create every piece of jewellery.

The Rantaian Kasih collection was presented in a fashion showcase featuring exclusive diamond sets, Oro Italia 916 gold jewellery, multi-coloured precious gemstones set in 18k white gold, beautiful bold floral brooches, long chains studded with diamonds, diamond bangles with songket inspired motives, stackable diamond rings, as well as bracelets sets with matching rings.

The latest line of Oro Italia 916 gold jewellery includes double layered long chains with large modern pendants being the trend this year. Bangles and bracelets in a variety of designs cater to all market segments, from the popular Amore, Grafetta and more. For the gentlemen, a wide selection of Butang Baju Melayu and rings in diamonds and coloured gemstones set in silver palladium are offered at various of price points.

Modern designs also available for the children’s collection which include anklets, chains, bracelets, bangles, pendants, earrings and matching mother daughter sets.

This year, HABIB also released a limited edition Kampung House collection of gold wafer coins in 999 gold that come in 5 exclusive rumah kampung designs, in bright coloured songket-designed sleeves. These coins can be purchased individually at RM118 per piece or a set of five that comes in a beautiful display that emulate a wooden wall at RM590. These gold wafer coins will be a stylish option of giving duit raya.

Read also: BONIA Releases Special #Raya2022 Collection featuring Ameera Khan