Pomelo Fashion, Southeast Asia’s leading omnichannel fashion platform, presents the third iconic collaboration with Barbie to bring a vivid, fun, and empowering collection to all #PomeloGirls. With diversity and inclusivity as part of both brands’ ethos, the new Barbie x Pomelo collection is designed to empower and encourage all #PomeloGirls to embrace their individuality.
Following the success of the past two launches, Pomelo continues to find inspiration from everyone’s favorite doll and cherished fashion icon. This third collection plays with glam-inspired outfits through voluminous silhouettes, elevated trims, sparkly ensembles, and city pop graphics – encouraging women to embrace their unique styles. Using a colourful palette, the 36-piece collection offers a diverse range of styles, from classic feminine silhouettes to streetwear-inspired designs.
Key pieces include knitted and tweed tops, mini and sweater dresses, and Pomelo’s signature colorful co-ord sets – all finished with details such as the iconic BarbieTM motif embossed buttons or signature monogram print. Selected pieces are also crafted with sustainable cotton and recycled polyester to continue Pomelo’s commitment to sustainability through its “Down to Earth” initiative.
The Barbie x Pomelo Collection has been available on the Pomelo app via iOS and Android, online at pomelofashion.com and in-store at 1 Utama from September 7. Prices start at RM71.90. While stocks last.