FitFlop, the globally renowned footwear brand, has once again partnered with acclaimed Korean actress Song Hye Kyo for its Autumn/Winter 2025 and Spring/Summer 2026 collection. Following the success of their debut collaboration, this new campaign underscores FitFlop’s signature approach of merging style, comfort, and biomechanical engineering.
Shot in Seoul, the campaign highlights Song Hye Kyo’s effortlessly modern aesthetic as she steps out in the brand’s latest designs – from bold trainers to sleek mules.
Song Hye Kyo herself remarked, “FitFlop shoes are comfortable and easy to style for everyday wear, so I often wear them in my daily life.”
Song Hye Kyo’s Picks
The AW25/SS26 colour palette introduces earthy tans, warm cappuccinos, plum, dove grey, and deep denim, ensuring each piece transitions seamlessly across seasons.
“Song Hye Kyo embodies the perfect balance of style and substance, just like our footwear,” said Gianni Georgiades, CEO of FitFlop. “Her global influence makes her the ideal partner as we continue expanding worldwide.”
With over 75 million pairs sold worldwide, FitFlop continues to redefine comfort footwear with innovation and design. The FitFlop X Song Hye Kyo collection launches September 1, 2025, available in stores and online at fitflop.com.
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