Ergonomic and wellness footwear brand FitFlop has launched its all new retail concept at Mid Valley Megamall Kuala Lumpur last week with a grand opening celebration. Located on the first floor of the mall, the new concept store was designed to reflect the brand’s unique DNA, with thoughtful design elements and a neutral use of colour seen throughout the space, all of which embodies the brand’s chic and cozy approach to style.
The reopening of the revamped concept store gave the brand an opportunity to introduce their Autumn Winter 2022 Collection to guests at the event included members of the media, tastemakers and social media influencers. The collection offers a variety of casual to formal casual style shoes to cater to consumers who prefer to invest in comfortable, high-quality pieces made to last.
FitFlop footwear is brilliantly engineered to inspire and empower people to live well and look amazing. This December, FitFlop celebrates positivity and purpose, wellness, style and movement – through a collaboration with local stylist, Max Mak who styled looks featuring FitFlop’s Autumn Winter 2022 Collection for a fashion showcase during the opening event. The homegrown talent styled the models with looks that ranged from effortlessly chic neutrals to playful colour-blocking and party ready for the Holiday season.
FitFlop’s new concept store is located at Lot F061, 1st Floor, Lingkaran Syed Putra, Mid Valley City, 59200 Kuala Lumpur and is open daily from 10am to 10pm.