First Look: ERDEM x H&M Collection & Price List

Oct 16, 2017

Known for his use of experimental textiles, vibrant prints and intricate craftsmanship, ERDEM has created a beautiful world of the delicate mixed with the bold. In creating the ERDEM x H&M collection, the designer materialized the dream English countryside getaway, putting out tailored gowns, underlined drama to function and the rest is left to the individual to style it to each his own.

Synonymous with versatile yet powerful femininity, the designer is inspired by the romantic dresses he saw in English films, his father’s coat that his mother draped over her shoulders and the ’90s fashion seen in TV and music videos. Florals are abundant but what might catches one’s eye is a sleeveless black sunray plisse dress from his first ever collection that is given a new look and another sleeveless frock with cutaways at the waist in a multi-colour jacquard like a wildflower meadow.

For his first ever menswear collection, ERDEM man up with sharp yet poetic twist on men’s staples such as herringbone suits, tweed coats and the go-to hoodie. In the mix are sharp tailoring from his father’s suits and coats, fleeces that will come in full function during cold Canadian winters and the notable florals as a nod to English countryside.

Renowned photographer Michal Pudelka has linked up with Erdem and H&M to create a unique lookbook that resonates with Erdem’s dialects of beauty featuring pieces from the ERDEM x H&M collection.

Speaking of his vision behind the concept of the lookbook, Michal said “ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a look book with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the atmosphere, like flowers being handed to the model from out of frame,”.

Scroll down to the view the full lookbook and price list of the collection.

ERDEM x H&M Women’s Lookbook