This holiday season, BONIA teams up with the iconic Barbie to unveil an exclusive capsule collection that redefines fashion with a touch of chicness. Embark on a thrilling fashion escapade with the “Barbie x BONIA: Pink Style Express” where elegance meets timeless charm, elevating your style journey and unleashing your inner fashionista.
The Barbie x BONIA collection seamlessly blends timeless charm with modern trends, introducing key pieces that elevate your style journey and empower you to express your individuality. The Jogger Set, designed for those who appreciate both comfort and fashion, features the Barbie x BONIA Jogger Pants, crafted from a soft and cozy fabric that ensures all-day comfort. Pair the joggers with either the Sleeveless Top for a carefree look or the Printed Sweater for added warmth, each adorned with a subtle yet stylish 3D fabric knit featuring the Barbie logo and La Luna logo print.
Embrace the cool girl vibes with the Barbie x BONIA Bomber Jacket, available in timeless black. This versatile jacket makes a bold statement without overpowering the wearer, serving as the perfect edgy touch for casual pairings, especially with jeans. Crafted from a durable blend of materials that prioritizes both style and longevity, the Bomber Jacket features a heart-shaped embroidered patch showcasing the iconic Barbie logo, coupled with a silo head puller for a touch of whimsy.
The capsule collection is completed with a series of playful accessories like the Twilly, Bucket Hat, Scarf, and Cap, each designed to infuse a dose of creativity into everyday looks.
In celebration of the highly anticipated Barbie x BONIA Pink Style Express capsule collection, BONIA transformed Sunway Pyramid Shopping Centre into a mesmerizing fashion wonderland from November 24 to December 25, 2023. The pop-up captivated visitors with its centerpiece, a magnificent 120-foot-long Barbie-themed train, anchored by a dazzling 18-foot-tall Christmas tree meticulously constructed from an array of pink gift boxes. Each corner of the train was a feast for the eyes, offering an abundance of Instagram-worthy spots where visitors could immortalise the magic of this extraordinary collaboration.
Beyond fashion, BONIA and Barbie are extending their collaboration to embrace the spirit of giving with the “Powered by Purpose” initiative, a partnership with Mattel and the Make-A-Wish Foundation. This heartwarming initiative aims to bring smiles and hope to critically ill children, spreading joy and kindness during the most magical time of the year. Up to 50 children will receive gifts from patrons of this event, a testament to the power of collective goodwill. For every RM900 spent in a single purchase from the “BarbieTM x BONIA: Pink Style Express” collection, patrons have the opportunity to select a child from the “Powered by Purpose” Wall and grant them a heartfelt gift. This personalised connection goes beyond gifting, allowing patrons to send a heartwarming note to the chosen child.
Visit the “Barbie x BONIA: Pink Style Express” at Sunway Pyramid Shopping Centre, Ground Floor, from November 24 to December 25, 2023. Immerse yourself in the world of Barbie and BONIA, participating in a myriad of engaging activities, winning prizes and vouchers, and indulging in the beauty of illustration and calligraphy, as well as savour delectable treats from Crème De La Crème!