ECCO Celebrates New Store Opening at The Exchange TRX with Stylish SS24 Collection and Captivating Pop-up Experience

Danish footwear brand ECCO marked a double celebration in Kuala Lumpur with the launch of its Spring/Summer 2024 (SS24) collection and the grand opening of its newest store at The Exchange TRX mall last week.

ECCO’s new store at the Exchange TRX mall
ECCO SS24 collection
ECCO SS24 collection

Adding to the excitement, a captivating pop-up experience took centre stage at The Exchange TRX’s centre court. Visitors could not only browse the brand’s latest SS24 collection but also put the brand’s legendary comfort to the test through interactive activities. To top it off, the pop-up offered an exclusive opportunity for attendees to customise their own ECCO mini sling bag – a limited-edition perk only available at the event.

ECCO Pop-up at the centre court, The Exchange TRX mall
Fun activity at the pop-up
ECCO sling bag customisation

The event showcased ECCO’s commitment to both cutting-edge technology and on-trend styles. Here are the highlights:

BIOM 2.2 Technology

The latest iteration of ECCO’s revolutionary BIOM technology promises enhanced comfort and performance with lightweight support. This technology is integrated across the entire collection, from sneakers to boots for men, women, and kids.

Natacha Ramsay-Levi Collection

The sophomore collection by acclaimed designer Natacha Ramsay-Levi features unique designs that blend artistic vision with ECCO’s innovative technology. Look out for key styles like the ECCO BIOM C-TRAIL, a hybrid shoe offering both comfort and stability, and the updated ECCO OFF-ROAD Sandals with bold colours.

Natacha Ramsay-Levi Collection

ECCO Kids COZMO Sandals

Making their debut, the comfortable and versatile COZMO sandals are now available for kids, allowing parents and children to share a stylish and comfortable footwear choice.

Latest Golf Footwear Innovations

Golf enthusiasts can explore the groundbreaking ECCO GOLF LT1, a hybrid shoe that seamlessly blends style and functionality. Additionally, upgraded versions of the ECCO BIOM® H4 and C4 models offer golfers enhanced performance with features like BOA® Li2 dials for quick fit adjustments and GORE-TEX® SURROUND technology for waterproof comfort.

ECCO Golf Footwear Collection

Renowned Malaysian fashion designer Melinda Looi, golfer Josh Ho, and parenting influencer Shaine all graced the event and shared their perspectives on the new collection.

Melinda Looi

Visit the new ECCO store at TRX Exchange, selected retailers, or browse online to discover the fusion of style and technology in ECCO’s Spring/Summer 2024 collection.

Read also: ECCO Debuts A Collection of Shopper Bags Crafted From Upcycled Leather From Its Own Tannery