Tommy Hilfiger and Disney have partnered to celebrate Disney’s 100th anniversary with a new collaboration. For the first time, Mickey and his friends will be featured on Tommy Hilfiger’s archival classics in a manga style. The collection, launching globally on June 1, 2023, will include styles for men, women, and kids.
Tommy Hilfiger sees this collaboration as a way to celebrate Disney’s iconic anniversary and characters, while merging them with their own brand DNA. The collaboration between the beloved brands aims to showcase creativity and storytelling, marking a true celebration of Disney’s milestone anniversary.
The Disney x Tommy collection showcases carefully crafted prep classics with playful patterns and prints, offering 50 styles for men and women, and 10 styles for kids. The manga-inspired makeover of Disney’s iconic characters, including Mickey and Minnie Mouse, brings a fun-loving touch to the collection. Expect rugby shirts, chinos, blazers, and more, featuring reinvented TH Monogram and Mickey’s silhouette in jacquard prints. The Ithaca stripe is enlivened by Manga Mickey, while ink blots and hand-drawn sketches pay homage to Disney’s artistic heritage.
The campaign, photographed by Paola Kudacki, stars Henry Lau, Lucien Laviscount, Soo Joo Park, Stella Maxwell, and Reign Judge. The cast participates in a digital fashion show set in a Disney campus, showcasing the playful collection. An AI-powered photo generator enables fans to transform their images into manga characters and share their avatars on social platforms, adding an innovative twist to the campaign.
The Disney x Tommy collection is exclusively available at Tommy Hilfiger Pavilion KL, Suria KLCC, One Utama and online at my.tommy.com/en/disney-x-tommy.html.