This Holiday, Coach will be on a bespoke holiday traveling to four major cities across Malaysia throughout the month of December! Coach on the Move will first launch at APW Bangsar Kuala Lumpur on December 2nd before continuing its journey to Johor, Penang and Putrajaya as follows:
- APW Bangsar Kuala Lumpur from December 2nd to 4th
- Johor Premium Outlets from December 9th to 11th
- Hin Bus Depot Penang from December 16th to 18th
- IOI City Mall Putrajaya from December 23rd to 25th
Guests are invited to experience the installations featuring the life-sized Rexy and a double-decker bus decorated in joyful Coach holiday décor along with other fun-filled activations including multiple photo areas and outdoor lounges. Visitors will be able to climb aboard the bus into a whimsical, playground-inspired experience and interact with Coach’s playful and fun decorations on both levels.
Visitors who stop by Coach on The Move at any of its locations can also participate in a digital Augmented Reality (AR) Rexy experience by scanning a QR code provided at the venue. The QR code will lead into an experience where your world is Rexy’s playground and users can dress her up, discover her dance moves and help her explore the physical space.
Visitors can also visit their nearest Coach store or browse through the website to discover the house’s winter collection, including the iconic Tabby and Rogue bags, holiday party bags, and a special collection featuring Rexy.
Get more updates on Coach on The Move on malaysia.coach.com/coach-on-the-move.