To introduce the latest member of the Muse family, PUMA has appointed international model, actress, activist and brand ambassador Cara Delevigne as face of the campaign. Loud and bright, the Muse Cut-Out echoes the “Do You” message sent out by the sports brand where women use their voice to empower one another and shine on with confidence.
Just like how the Muse Cut-Out exudes statement every step of the way, Cara represents the woman who is bold, free spirit and daring in her moves, constantly pushing boundaries and defying conventions.
Well suited for the summer, the Muse Cut-Out dazzles in neon shades with futuristic look that combines technical finishing (read: silver buckle) and angular cutlines. The split sole, lined with a black outsole, borrowed inspiration from dance shoes, lending an ultra cool new look to women’s footwear.
The Muse Cut-Out drops tomorrow, May 19th in PUMA KLCC, PUMA Pavilion, PUMA Sunway, PUMA The Gardens and PUMA IOI at RM 459.