New Ford Focus has been officially introduced by the automobile brand and its local distributor Sime Darby Auto Connexion (SDAC) in Malaysia yesterday. The new Focus is packed with an array of smart technologies and powered by an exhilarating 1.5-litre EcoBoost petrol engine, which it claims it’s the most powerful small car in Malaysia.

New Ford Focus Launch
David Westermen, MD, Malaysia & Asia pacific Emerging Markets, Ford Motor Company (left) and Syed Ahmad Syed Faiz, MD, Sime Darby Auto Connexion introduced the new Ford Focus to the media friends during the launch

New Focus

The new Focus is priced (on the road without insurance) as follows:

Car Type Peninsular Malaysia East Malaysia
Focus Trend (5 door) RM118,888 RM123,388
Focus Titanium+ (4 door) RM139,888 RM 144,588
Sport+ (5 door)

The Trend variant is available in six colors: Frozen White, Panther Black, Ingot Silver, Candy Red, Magnetic and Winning Blue.

What can you expect from New Ford Focus?

Let us share with you some of the exciting highlights of new Focus:

New Focus Ext_Transparent

  • 1.5 litre EcoBoost Engine

New Ford Focus - 1.5-litre EcoBoost engineThe new Focus 1.5-litre four-cylinder EcoBoost engine is able to pumping out an impressive 180PS of power and 240Nm of torque – which it claims as the most powerful in its class. The engine uses the core EcoBoost technologies of turbocharging, high-pressure direct fuel-injection and Twin-independent Variable Cam Timing to ensure optimum performance.

  • Six-speed SelectShift automatic transmission

New Ford Focus - six-speed SelectShiftThe Focus 1.5-litre EcoBoost engine is paired to a new modern, lightweight and efficient six-speed SelectShift automatic transmission, delivering refinement together with excellent performance and fuel economy. Paddle shift controls enable drivers to change gears without taking their hands from the steering wheel for an enhanced feeling of performance.

  • Refined Electric Power Assisted Steering (EPAS) system

New Focus Int RHD_APAA more refined Electric Power Assisted Steering (EPAS) system further improves the driving experience with more precise steering and lower effort, while reducing unwanted damping and providing excellent feedback to the driver.

  • SYNC™ 2

New Focus Int_Voice ActivationChief among these is SYNC™ 2, the latest generation of Ford’s in-car connectivity system that boasts an eight-inch color touchscreen to operate phone, entertainment and climate control using a simple voice command system.

  • Enhanced Active Park Assist

New Focus Ext_Perpendicular ParkThe new Focus is available with a smart, hands-free parking system called Enhanced Active Park Assist, which builds on Ford’s popular Parallel Park Assist with the addition of Perpendicular Park Assist. Once activated, the system scans for available parking spaces alongside other cars. When it finds one, the system takes control of the car’s steering to guide the vehicle into the space while the driver controls the shifting, braking and acceleration.

Perpendicular Park Assist uses two new ultrasonic sensors on the rear of the car, which also enables Park-Out Assist. Park-Out Assist takes the stress out of exiting a parallel parking space by taking control of the steering while the driver operates the brake and accelerator.

New Focus Ext_Lane AssistWhen reversing from a perpendicular parking space, Cross Traffic Alert uses three distinct warnings to alert drivers if the system detects a vehicle approaching either from the left or the right side, up to a range of 40 metres.

  • Blind Spot Information System (BLIS)

New Focus Int_BLISThe new Focus helps drivers to maintain awareness of their surroundings with Blind Spot Information System (BLIS). Using radar technology, BLIS alerts the driver when another motorist is in the driver’s blind spot by illuminating warning LEDs in the external mirrors.

  • Enhanced Active City Stop System

In urban driving up to 50 km/h, an enhanced Active City Stop system can help to mitigate low-speed collisions. Using a windshield-mounted sensor to detect braking, slower-moving or stationary vehicles in front, the system pre-charges the brakes if the car is approaching a vehicle in front too quickly. If the driver fails to take action, the system reduces engine torque and automatically applies the brakes to reduce the impact of a collision.

  • MyKey

New Focus Int_MyKeyThe new Focus  allows owners to encourage safe driving when they are not behind the wheel, with Ford MyKey. Owners can programme a spare key to reduce the maximum speed of the vehicle, give an earlier low-fuel warning, limit the volume of the in-car entertainment or even disable it completely if the seatbelt is not fastened. The technology can provide reassurance to owners when lending their car to less experienced drivers.

  • Sophisticated design

The stylish new exterior design displays a new level of sophistication, and is complemented by a modern new interior. It’s a simpler, more intuitive interior that allows drivers to effortlessly control the vehicle’s features.

Equipped with up to six airbags, the simplified interior offers more space with a variety of new convenient storage options for a more comfortable driving experience. An adjustable console fits a variety of bottles and cups, and can simultaneously hold a 1-litre water bottle and a 400ml cup.

The new Focus also offers impressive levels of cabin quietness, with sound deadening materials – including sound-insulating windshield glass, thicker side-window glass, thicker carpets, increased insulation in the door trims, and improved engine insulation.

The new Focus is now available in Ford dealerships nationwide. All current Ford owners can enjoy a cash rebate of RM3,000 when purchasing the new Ford Focus from now until 30 April 2016.

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