Mercedes-Benz Opens New Autohaus In Setia Alam

Mercedes-Benz has unveiled its 11th Autohaus in Malaysia, Mercedes-Benz Hap Seng Star Setia Alam Autohaus (HSS Setia Alam), in partnership with authorised dealer Hap Seng Star. The expansion is its seventh in Klang Valley and part of Hap Seng Star’s ongoing RM294 million investment to cater to the automobile’s growing fan base.

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Complementing the German marque’s eclectic product offerings, the Autohaus launch reflects the brand’s continued drive for holistic automotive excellence, bringing the Best Products, Best Service and Best Customer Experience to its ever-growing customer fan base.

With the addition of HSS Setia Alam, Mercedes-Benz Malaysia maintains its leading position as the largest retail network in the premium segment with 35 authorised dealerships from nine dealer groups.

The result of a successful partnership between principal and authorised dealer, HSS Setia Alam, with a RM2.8 million investment, is part of the on-going RM294 million total investment by Hap Seng Star to enhance customer touchpoints nationwide.

Strategically located in Setia Alam, the Autohaus extends the Mercedes-Benz brand reach to an ever-growing customer and fan base in the vicinity of Setia Alam, Puncak Alam, Kuala Selangor, Tanjung Karang and Sekinchan. HSS Setia Alam is a brand new full-fledged 3S centre managed by 39 certified personnel well-versed in sales and after-sales. With eight work bays installed and manned by Daimler AG certified professionals, the Autohaus is capable of servicing up to 500 vehicles a month.

DSC06137c-FinalAn interim facility, HSS Setia Alam embraces the Mercedes-Benz Presentation System II (MPS II) design concept and occupies a built-up area of 10,730sq ft. Equipped with state-of-the art facilities, the complete range of Mercedes-Benz special tools and Service Differentiation, every Mercedes-Benz fan and customer can expect a seamless experience in sales, financial services and aftersales, guided by certified professionals.

DSC06237-FinalAble to accommodate six showroom vehicles, the dynamic, convenient and attractive facility also offers fans and customers an up-close and personal experience with all their favourite Mercedes-Benz cars. In addition, the Mercedes-Benz Hap Seng Star Setia Alam Autohaus also houses a Star Lounge, taking customers’ comfort into consideration, and ultimately, delivering a holistic experience to each and every one who walks into the Autohaus.

The launch of HSS Setia Alam, brings the total of Mercedes-Benz Hap Seng Star Autohauses to 11 locations across the nation, reflecting a strong and thriving partnership. Hap Seng Star’s other locations in Peninsular Malaysia include HSS Kuala Lumpur, HSS
Kinrara, HSS Balakong, HSS Jalan Ipoh, HSS Bukit Tinggi Klang, HSS Puchong South, and HSS Iskandar Johor. HSS Kota Kinabalu, HSS Kuching and HSS Miri are located in East Malaysia.

HSS Setia Alam is located at Lot 5, Jalan Setia Murni U13/AH, Seksyen U13, 40170 Shah Alam, Selangor.

For more information, please visit or call +603-3359 5585.

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