Nike continues to accelerate its digital transformation in Southeast Asia and India with the launch of the Nike App, providing members with personalised access to the best of Nike. The free Nike App launched yesterday in Singapore, Thailand, Philippines, Malaysia, India, Taiwan and Vietnam.
The Nike App connects Nike members to product, guidance, rewards and experiences, all tailored to their individual preferences. It’s a digital Nike hub in the palm of your hand, members receive product recommendations based on what they love, as well as shop on their terms — how, when and where they want, with fast and secure checkout.
Consumers can shop at Nike stores and Nike partner stores, as well as online through the Nike App, Nike.com, SNKRS Web and the official Nike stores with digital partners, such as Lazada. Nike is also helping people make sport a daily habit through the Nike Run Club (NRC) and Nike Training Club (NTC) activity apps.
There are a number of member benefits through the Nike App, inclusive of:
- Exclusive access: Members will have a chance to get the latest product drops, early and exclusively within the App, including weekly drops every Friday with key styles such as Air Jordan 1, Air Force 1 and Air Max. To kick off the launch, members can get early access to Space Jam products, exclusively on the Nike App.
- Member rewards: Members will unlock exciting rewards through their personalised “Member Wallet” where they can find exclusive promotions, access to events and more. Starting July 12, members can complete in weekly challenges on the NRC or NTC Apps to gain access to the Champions Locker on the Nike App — an exclusive unlock with members-only access to product and content within the App.
- Inspirational content: Members will have access to stories, guidance and other inspirational content available only in the App.
Consumers who are downloading the Nike App between now and July 22, will receive a 10 percent discount off their next purchase within the App. Don’t miss out the deal!