Yumeat Debuts New Plant-based Food Alternatives

yumeat, a new brand for plant-based food alternatives, debuts two sustainable, nutritious yet delicious plant-based options made for the local palate – the yumeat plant-based luncheon and yumeat plant-based minced meat. yumeat provides delicious innovation that can cater to the palates of flexitarians, meat-eaters, taste explorers, created to meet the rising demands of health-conscious and foodies with concerns about climate change.

(From left) Davina Goh, plant-based lifestyle advocate and Fiqrie Dahari, local radio and TV host at the launch of yumeat™, a new plant-based food alternative.

yumeat is the first shelf stable plant-based food product produced in Malaysia and Asia. The brand’s plant-based alternatives are formulated for the local palate. Consumers can enjoy a sense of comfort, pleasure, and nostalgia with every bite of plant-based luncheon or plant-based minced meat with bean paste when prepared with favourite recipes, like luncheon fries or hot porridge. ​​As tasty as conventional meat, yumeat can be sautéed, grilled, fried, steamed or stewed. It is also Halal-certified and free from cholesterol, MSG, GMO, antibiotics, sodium nitrite and other preservatives.

Made with soy and wheat for guilt-free indulgence, yumeat luncheon contains seven times more fibre, 23% less sodium, and 53% less fat than the average meat alternative. yumeat™ products are available in cans, with a long shelf life. All yumeat products are cholesterol-free and Halal certified by JAKIM, moreover selected products are high protein. In addition, the products are non-frozen, ready-to-use at any time, with no thawing required.

All yumeat products are cholesterol-free and Halal certified by JAKIM.

Production and quality control is undertaken by Ayam Brand, ensuring the highest standards of food production and quality. yumeat products are also free of hormone, antibiotics, Monosodium glutamate (MSG), Genetically modified organisms (GMO) and any preservatives.

yumeat Plant-based luncheon (360g) is available in Classic and Chili Flavour, selling at RM11.90 and yumeat Plant-based minced meat with bean paste (195g) is RM5.80. The yumeat™ products are now available at Aeon, Aeon Big, Ben’s, Cold Storage, Jaya Grocer, Village Grocer, Giant, Hero, Mydin and Lotus. Customers can also purchase yumeat plant-based products from Ayam Brand Official Store on Shopee and Lazada.

For more information, visit www.yumeat.com.

Read also: Why a Plant-based Diet is Good for You