Malaysia’s leading biscuit brand, Munchy’s has recently launched a new cream cracker, enriched with 10 nutrients including vitamins B and C, and minerals Selenium and Zinc, which can help support the body’s immune system in terms of assisting physical barrier defense. As Malaysians stay home for safety, the new Munchy’s Crackers Plus is innovated to help consumers snack healthy, meeting their demand for healthier food, including snacks.
The global consumer trends study found the role of snack in enabling consumers around the world to lead healthier lifestyles with 64% say snacks are nourishing their body with 56% citing immunity-boosting snacks as top of mind.
Rodney Wong, CEO of Munchy’s Malaysia says the demand for healthier, more nutritious snacks is growing steadily and the launch of new 10-nutrient Munchy’s Crackers Plus is timely to meet this increasing need. “Due to the ongoing pandemic, consumers are now more health and safety-conscious than ever. Munchy’s Crackers Plus is innovatively conceived to bring our brand promise as well as healthful and immunity-boosting benefits that everyone needs now, to our consumers through a humble cracker. We hope this new product will not only bring value in nourishing and supporting Malaysian families’ health, but also bring them happiness as they stay home together to fight this pandemic,” he said.
The all-new Munchy’s Crackers Plus biscuits are also free from cholesterol and trans fats, making them great for guilt-free snacking! It is available in three flavours – Original High Calcium, High Protein Chia Seeds and High Fibre Whole Grain, at recommended retail prices of RM4.80 (300g) and RM10.90 (700g). You can get it now at all major hypermarkets and stores nationwide, or shop online via Munchy’s official stores on Lazada and Shopee.